Director of Admissions & Enrollment

SCOPE OF WORK: To develop, direct, and implement a comprehensive enrollment management strategy focused on recruitment, admissions, and leading an enrollment operation that is collaborative, transparent, forward-thinking, and data informed. This position reports to the President of Lakes Region Community College. Interested applicants should apply through our website at: https://www.lrcc.edu/about/employment-opportunities/

ACCOUNTABILITIES:

• Manages the daily functions and operations of Enrollment Services including developing and implementing processes that provide holistic and seamless student service while managing a caseload of applicants.
• Maintains and analyzes enrollment data to assess the success of recruitment strategies aimed at increasing enrollment and improving yield; utilizes enrollment data to develop and modify operating processes at all stages of the enrollment funnel.
• Develops and implements an annual recruitment plan aligned with the colleges strategic plan and available enrollment data.
• Creates and manages a holistic and effective communication campaign for inquiries, prospective students, new accepts, and current students.
• Maintains and analyzes enrollment data to assess the success of recruitment strategies aimed at increasing enrollment and improving yield; utilizes enrollment data to develop and modify operating processes at all stages of the enrollment funnel and keep campus leadership current with the health of the enrollment cycle.
• Actively participate in a new student onboarding process with special emphasis on the creation of a seamless enrollment experience and student success.
• Collaborates with the Marketing Coordinator to plan strategic marketing campaigns and create promotional materials, with a focus on increasing enrollment.
• Supports and staffs a welcome center providing support to the public via phone, email and walk in traffic.
• Supervises the Enrollment Services staff and administers personnel matters such as communicating job expectations, monitoring and appraising job performance, and overseeing time and attendance.
• Develops and oversees the departments budget.
• Assists in the development of enrollment projections for the College.
• Identifies enrollment trends in collaboration with Academic departments.
• Works collaboratively with other offices integral to enrollment management, including Academic and Student Affairs, Bursar, Financial Aid, and the Registrar.
• Remains current on enrollment trends and practices, and issues facing community colleges and participates in professional development opportunities as appropriate.
• Complies with all system, college, state and federal rules and regulations.
• Performs other duties as assigned.

MINIMUM QUALIFICATIONS:

• Education: Masters degree from a recognized college or university with major study in education, education administration, business administration, counseling, or related field.
• Experience: Five (5) years of experience in undergraduate admissions and/or enrollment management with supervisory and/or program management experience.
• License/Certification: Valid drivers license or access to statewide transportation.

SPECIAL QUALIFICATIONS:

• Evening and weekend work required for participation in college events.

WORK TRAITS:

• Considerable knowledge of enrollment management principles and techniques.
• Understanding of marketing and recruitment in a higher education environment.
• Experience with student information systems/databases, preferably with Ellucian Banner Software.
• Ability to analyze enrollment data and to prepare reports.
• Effective communication, organizational, and problem-solving skills.
• Ability to identify, resolve, and consult on a wide range of enrollment issues while focusing on institutional needs and priorities.
• Ability to work well in a team environment.
• Ability to evaluate and analyze program effectiveness and resource utilization.
• Ability to work independently and exercise sound judgment in the performance of duties.
• Project management skills including the ability to define projects, prioritize and manage multiple projects, measure and evaluate progress and outcomes, and meet timelines while producing quality work.
• Proficient in the use of technology, especially Word, Excel, PowerPoint, and other graphic presentation software.
• Knowledge of, achievement, prognostic, and placement tests and the techniques involved in their use and interpretation.
• Knowledge of statistical analysis techniques.
• Ability to maintain rapport with students, faculty and staff.
• Must be willing to maintain appearance appropriate to assigned duties and responsibilities as determined by the colleges appointing authority.
• All offers of employment are contingent upon the successful completion of the required background check.