Director, Multiplatform Strategy & Social

Iconma

Avenue South, NY

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JOB DETAILS

LOCATION

Avenue South, NY

POSTED

6 days ago

Our Client, a Mass Media and Entertainment company, is looking for a Director, Multiplatform Strategy & Social for their New York, NY/ Hybrid location.

Responsibilities:

Set and evolve multiplatform brand strategies that strengthen audience connection and platform presence
Lead planning and execution of campaigns supporting key programming and tentpole initiatives; including serving as creative and strategic lead for paid social campaigns, guiding platform-native creative and audience approach
Translate audience insights and performance data into actionable creative and strategic direction
Provide creative oversight for platform-native content, ensuring alignment with brand voice and quality standards
Partner with internal teams to align priorities and maximize impact across initiatives
Identify emerging trends, formats, and opportunities to expand reach and relevance
Support development of integrated opportunities in collaboration with Branded Entertainment and Sales
Manage, mentor, and develop a team of Coordinators and Specialists
Establish workflows and processes that enable efficient execution across multiple brands

Requirements:

Bachelors degree in New Media, Journalism, Communication or related field
6-8 years experience in social media marketing or equivalent
Proficiency with MS Office suite and Adobe Creative Suite
Proficiency in online tracking/reporting tools (Google Analytics, Meta Business Suite), online content management and publishing systems (Sprout Social), and social listening tools
Core Competencies:
Strategic thinking and brand leadership across multiplatform environments
Deep understanding of audience behavior, platform dynamics, and content trends
Strong creative and editorial judgment with a cultural instinct
Data-driven decision making and ability to translate insights into action
Cross-functional leadership and stakeholder influence
Excellent communication and storytelling skills
Team leadership, mentorship, and talent development
Strong organizational and prioritization skills across multiple brands and initiatives
Ability to operate effectively in a fast-paced, evolving media landscape
Strong problem-solving capabilities, identifying solutions, and managing up successfully
Collaborative mindset with strong partnership-building skills
Experience at production shoots and management of filming of social content

Why Should You Apply?

Health Benefits
Referral Program
Excellent growth and advancement opportunities

ICONMA is an Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to any status protected by applicable law.

About the Company

Iconma

ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.

Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
Founded in 2000
2000+ Employees

The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.

COMPANY SIZE

2,000 to 2,499 employees

INDUSTRY

Management Consulting Services

EMPLOYEE BENEFITS

401K, Employee Referral Program, Life Insurance

FOUNDED

2000

WEBSITE

https://www.iconma.com/