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Director, Multiplatform Strategy & Social

ICONMA, LLC

Avenue South, NY

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JOB DETAILS
SALARY
$69.82–$72.11 Per Hour
SKILLS
Adobe Creative Suite, Brand Strategy, Campaigns, Communication Skills, Content Management Systems (CMS), Cross-Functional, Entertainment and Media, Establish Priorities, Google Analytics, Health Plan, Journalism, Leadership, Mentoring, Microsoft Office, Multiplatform/Cross-Platform, New Media, Organizational Skills, Problem Solving Skills, Quality Metrics, Sales, Social Media Marketing, Storytelling, Strategic Planning, Talent Management, Team Lead/Manager, Team Player, Trend Analysis
LOCATION
Avenue South, NY
POSTED
30+ days ago
Our Client, a Mass Media and Entertainment company, is looking for a Director, Multiplatform Strategy & Social for their New York, NY/ Hybrid location.
 
Responsibilities:
  • Set and evolve multiplatform brand strategies that strengthen audience connection and platform presence
  • Lead planning and execution of campaigns supporting key programming and tentpole initiatives; including serving as creative and strategic lead for paid social campaigns, guiding platform-native creative and audience approach
  • Translate audience insights and performance data into actionable creative and strategic direction
  • Provide creative oversight for platform-native content, ensuring alignment with brand voice and quality standards
  • Partner with internal teams to align priorities and maximize impact across initiatives
  • Identify emerging trends, formats, and opportunities to expand reach and relevance
  • Support development of integrated opportunities in collaboration with Branded Entertainment and Sales
  • Manage, mentor, and develop a team of Coordinators and Specialists
  • Establish workflows and processes that enable efficient execution across multiple brands
 
Requirements:
  • Bachelors degree in New Media, Journalism, Communication or related field
  • 6-8 years experience in social media marketing or equivalent
  • Proficiency with MS Office suite and Adobe Creative Suite
  • Proficiency in online tracking/reporting tools (Google Analytics, Meta Business Suite), online content management and publishing systems (Sprout Social), and social listening tools
  • Core Competencies:
  • Strategic thinking and brand leadership across multiplatform environments
  • Deep understanding of audience behavior, platform dynamics, and content trends
  • Strong creative and editorial judgment with a cultural instinct
  • Data-driven decision making and ability to translate insights into action
  • Cross-functional leadership and stakeholder influence
  • Excellent communication and storytelling skills
  • Team leadership, mentorship, and talent development
  • Strong organizational and prioritization skills across multiple brands and initiatives
  • Ability to operate effectively in a fast-paced, evolving media landscape
  • Strong problem-solving capabilities, identifying solutions, and managing up successfully
  • Collaborative mindset with strong partnership-building skills
  • Experience at production shoots and management of filming of social content
 
Why Should You Apply?  
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to any status protected by applicable law.
 

About the Company

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ICONMA, LLC