The Director, Marketplace Marketing is a senior marketing leader responsible for driving the go-to-market strategies and execution for two critical pillars of Xometry's business: growth within the U.S. Marketplace (Buyer-focused) and expansion of our Global Partner network (Supplier-focused). As a quintessential player/coach, this leader will set the strategic vision while remaining hands-on in the execution of high-impact initiatives. You will be responsible for grounding all marketing activities in the voice of the market and a disciplined focus on ROI, ensuring that buyer acquisition strategies and partner engagement programs are both informed by real-world feedback and optimized for measurable performance and business impact.
Responsibilities
U.S. Marketplace (Customer Focus) • Define and execute marketing strategies to accelerate revenue growth and increase market share among U.S.-based buyers. • Collaborative Sales Enablement: Partner closely with the Sales organization to co-develop messaging, competitive insights, and tools that empower the U.S. sales team to win. • Market-Driven Campaigns: Ensure all buyer-facing campaigns and messaging frameworks are grounded in the voice of the buyer, translating market trends into distinctive, audience-centric execution.
Global Partner Marketing (Supplier Focus) • Engagement & Retention: Drive the strategy for deepening engagement with our global supplier base, ensuring partners see continuous value in the Xometry ecosystem. • Collaborative Partner Recruitment: Work in lockstep with Operations and Network teams to support the recruitment of high-quality global partners through targeted marketing programs. • Partner Value Proposition: Define and amplify the global partner narrative, ensuring it resonates across different regions while maintaining a consistent brand voice.
Leadership & Strategy • Cross-Functional Partnership: Forge deep relationships across Sales, Product, Operations, and Marketing to ensure all marketplace and partner initiatives are tightly aligned with business priorities and product roadmaps. • Performance & ROI: Establish measurement frameworks to track performance across both buyer and partner workstreams; apply data-driven insights to refine strategy and demonstrate clear business impact. • Player/Coach Leadership: Lead, mentor, and develop a high-performing team while remaining actively involved in day-to-day strategic execution.
Qualifications
12+ years in B2B marketing, with at least 5 years leading teams; experience in tech-based businesses, SaaS, or marketplace environments strongly preferred; technical or manufacturing familiarity/background a plus.
Collaboration Expert: Exceptional ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities.
Market-Centric Mindset: Highly skilled at capturing and applying the voice of the market to ensure all marketing efforts resonate with the target audience.
Experience creating supplier or partner engagement programs that scale participation and value.
Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling.
Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI.
Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions.
Skilled collaborator and influencer, capable of aligning executives and peers around marketplace growth priorities.
Strong people leader with experience developing managers and building high-performing teams.
Thrive in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building.
Preferred: Proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools (e.g., Looker, GA).
The estimated base salary range for new hires into this role is $150,000- $180,000 annually + annual bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.