Director, Marketing Technology

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

We have received recognition numerous times as a top place to work, most recently ranking on Glassdoor's "Best Places to Work in the U.S. 2024" list, and U.S. News & World Report's "Best Companies to Work for 2024" list. In addition, we have been recognized for having one of the country's Top 50 Midsize Early Talent Programs by RippleMatch's 2024 Campus Forward Awards. There is no better time to be a part of Insperity, and our best work is yet to come. Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity's jobs have flexibility. We want your time to have balance, whether it's spent with coworkers, clients, family or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

Marketing Technology Manager Position

This position is responsible for providing a foundation of marketing domain expertise driving Insperity's marketing technology vision and roadmap. This role manages the marketing technology portfolio, including the selection, implementation, integration, maintenance, and adoption of technology. Works with department leaders and stakeholders to align marketing technology solution design and application development with Insperity's strategic objectives. Responsible for providing administrative decision-making, support, and leadership that is critical in enabling the development team to focus on their primary assignments.

Responsibilities

• Defines and implements marketing's technology vision, strategy, and roadmap working with department leaders and stakeholders to create a technology roadmap that is aligned with business objectives.
• Partners with the IT organization, leads the business-side implementation of new marketing technology, attains seamless integration to Customer Relationship Management (CRM) and Marketing Automation Platform (MAP), and ensures high levels of adoption.
• Researches new technologies to solve marketing needs, assesses vendor and technology capabilities, and manages RFP and onboarding end-to-end processes.
• Manages the marketing technology budget.
• Develops, coaches, and leads technical and professional team members for sustained excellence in individual and team performance.
• Works closely with stakeholders to plan, direct, and coordinate all marketing technology development and execution, in addition to the selection and integration of marketing business applications, enterprise services, and cloud platforms.
• Aligns marketing technology with business goals.
• Maintains effective and thorough communications with all stakeholders across the organization.
• Defines the business requirements for marketing technology development and investments through consultation with internal constituents to identify needs and formulate solutions to project objectives, and participates in the research, design, architecture, and development.
• Leads the evaluation and selection process of marketing technology providers.
• Reviews, negotiates vendor provider and consultant contracts.
• Serves as the primary point of contact for all marketing technology internal users and external vendors and consultants.
• Recommends marketing technology strategies, policies, and procedures by evaluating organization outcomes, identifying problems, evaluating trends, and anticipating requirements.
• Serves as a technology liaison in Marketing to the Innovative Technology Solutions department and other internal stakeholders.
• Prioritizes, sequences, and manages implementation and enhancements of project delivery according to resource availability and timelines.
• Manages the development and testing of web-based marketing applications.
• Ensures proper operation and functionality of the company website, including technical search engine optimization, and diagnoses and resolves problems appropriately.
• Identifies, develops, recommends, and implements process improvements that result in improved efficiency and effectiveness.
• Oversees a team responsible for web development, digital marketing conversion tracking and reporting, and marketing technology product management.
• Makes hiring decisions through a targeted selection process of behavioral interviewing to obtain future leaders.
• Develops, coaches, mentors, and leads team members though clear expectations and line of sight to business strategy with solid understanding of operations.
• Provides employees with timely, candid, and constructive feedback, endeavors to develop employees to their full potential, recognizes and rewards employees for accomplishments, conducts timely one-on-ones, and prepares and conducts annual performance reviews.
• Supports the business by building high performing teams, coaching leaders through team development, and achievement of business objectives.
• Makes decision and communicates in a way the connects people, tasks, and resources to achieve business objectives.
• Sets high standards and expectations for achieving goals. Develops and executes plans with input from multiple teams, establishing accountability and clarity. Creates measurements and performance indicators for monitoring progress and holding teams accountable to achieving business results.
• Analyzes tasks, workload, assignments, and capacity, provides work estimates, and manages team to keep development and projects on schedule.
• Assists in the accomplishment of Insperity Company goals.
• Helps other employees to accomplish Insperity Company goals.
• Performs other duties as may be assigned by department supervisor.
• Participates in the Disaster Recovery plan as required.

Qualifications

Bachelor's Degree in Computer Science, a related discipline, or equivalent work experience is required.

Ten or more years of experience in leading technology initiatives is required.

Seven plus years of experience managing or supervising technical and/or professional staff members is required.

Experience implementing marketing technology solutions, including marketing automation platforms is required.

Ten plus years of experience in application development and technology project management experience including the rollout of related applications is required.

Experience leading both internal and external cross-functional teams in the design and execution of data analytics is required.

Proven ability to influence the marketing organization globally to create a culture of data-led experimentation and innovation

Experience optimizing data and software integrations and using technology to increase market awareness, audience engagement and lead conversion by keeping up with trends in both marketing and advertising technology.

Possesses exceptional strategic thinking, analytical and problem-solving skills, as well as excellent written and verbal communication skills to effectively articulate business/product strategies, influence outcomes and lead through.

Ability to manage multiple initiatives simultaneously by maintaining an organized portfolio

Program/ project management experience.

Demonstrable competence in analyzing programs/campaigns success.

Advanced understanding of the full marketing technology stack, and related system integrations.

Proven working knowledge of marketing technology including, but not limited to, CRM, marketing automation, content management, marketing resource management, web, and digital applications.

Advanced technical understanding of digital web and mobile technologies.

Possesses a comprehensive knowledge of application development and applies this knowledge toward the management of subordinates.

Proven working knowledge of computer science and computing related subject matter including application design and development, programming and programming languages, database systems and concepts, and computer system operations.

Experience integrating marketing applications with other enterprise applications, as well as internal and external data sources.

General knowledge of relevant application frameworks, programming languages and development methodologies, including Agile.

Excellent problem solving, troubleshooting and decision-making skills.

Self-starter with ability to be productive in a fast-paced environment with minimal direction.

Strong organizational, project and resource management skills.

Comfortable working with multiple enterprise stakeholders, including senior business, finance, marketing, sales, IT and operations executives.

Excellent human resource management skills, leadership qualities and the ability to effectively manage employee behavioral situations.

Knowledge and experience in the utilization of management methods and techniques used in hiring, supervising, training and evaluating technical personnel.

Proven ability to motivate and lead team members to achieve vision.

Strong teamwork and interpersonal skills with the ability to communicate at all management levels and thrive in a cross-functional environment.

Excellent oral and written communication skills, with ability to articulate complex technical concepts to nontechnical stakeholders and maintain effective work relations with those encountered in the course of employment.

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.