Director - Marketing, Kallista

Location Onsite 4 days per week - Kohler WI or Bristol PA

Opportunity The Director - Marketing owns primary responsibility for the Kallista brand digital communications and channel management. This position directs and coordinates Global Kallista Marketing activities consisting of brand management strategy development communications digital marketing E-Commerce competitive analysis product promotion and creative asset development. This position will manage an internal team as well as a stack of high performing agencies across many competencies including SEO Paid & Creative. Seeking candidates who thrive in a small to medium sized business environment and are looking for limitless career opportunities.

Branding Lay out 5-year strategy for the brand to ensure long-term luxury standing. Manage outside marketing and creative agency relationships and ensure superior brand-appropriate content and assets. Develop and maintain an expert understanding of the needs of existing and target customers including end use consumers and interior designers and what drives their purchase behavior.

Develop and maintain an expert understanding of the competitive landscape including competitor strengths weaknesses and showroom and project sales details.

Develop and maintain an expert understanding of marketing channels including insights on how to promote sales productivity within the individual channel.

Communications & Brand Activation Achieve objectives for brand awareness brand preference website traffic. Own all organic Social Media Channels and execute Kallistas Luxury branding vision.

Direct all marketing communications functions including advertising development of content including photography and video development and distribution of literature public relations and events. Oversee and grow Influencer program.

Manage the annual budgeting process and optimize marketing mix with analytical rigor. Monitor expenditures to spend within plan parameters.

Internal Communications Newsletters product updates sales agencies

Execute global brand activation and support regional market leaders.

Ecommerce & Digital Marketing Develop and lead the evolution of Kallista.com

Manage Marketing Technology stack

Oversee Email communication program towards various audiences

Lead organic growth strategy through scalable SEOScale Paid Media efforts through ROI driven priorities within Social Media and We Advertisement

Oversee new product launches and campaigns

Direct all e-commerce activities including 3rd party and Kallista.com

Channel and Go To Market Activation Oversee and execute Kallistas global display and merchandise program

Support North American and Global sales team with all relevant sales tools presentations samples price book & brochures specification tools

Drive Kallistas store activation and expansion globally with focus on creating a brand HQ in WI and preparing the brand for direct to consumer ownership and penetration

Events Partner with Kallista and Kohler sales teams to support all local event activations for community building across NASupport showroom partners in event activations

Support Channel Marketing in executing large scale product activation tradeshows events KBIS Salone

Leadership Develop and maintain a talented Marketing organization by overseeing the selection promotion and development of people who embody the marketing skills and long-term potential to contribute to business success.

Drive associate engagement within the Kallista Marketing functions to improve individual leader and business performance.

Participate as a member of the Kallista leadership team providing advice and counsel on major issues facing the business.

Develop collaborative working relationship with other members of Marketing within Kohler.