Director, Marketing - Customer Education

Job Summary

Reporting to the Senior Director of Marketing, Electronics, the Director of Marketing - Customer Education will define and lead a next-generation approach to how customers learn, adopt, and succeed with our solutions.

At the intersection of customer experience, training, and product marketing, you will own the strategy and execution of a comprehensive customer education and content ecosystem-ensuring customers can quickly realize value, confidently deploy and operate our solutions, and expand their usage over time.

You will design and scale engaging learning experiences, education content, and targeted programs that support customers throughout their entire journey-from first interaction through advanced proficiency and advocacy.

Success in this role requires an owner's mindset. You will establish a modern, repeatable, and measurable education model, tightly aligned to the customer adoption lifecycle, and position customer education as a core strategic capability-one that differentiates how we deliver value in the market.

Key Tasks & Responsibilities (Essential Functions)

1. Customer Education Strategy - Strategic Mindset

• Define and lead a customer education strategy aligned to product (hardware, software and connected systems), customer, and business priorities
• Establish a structured learning journey across the customer lifecycle
• Position education as a core driver of product adoption, retention, and customer success

2. Education Programs & Content Leadership - End User Focus

• Design and scale role-based training programs, including certification programs.
• Ensure content and programs are practical, hands-on, and aligned to real-world customer workflows

3. Learning Content & Experience - Expertise

• Lead development and lifecycle management of customer education content, including:
• self-service resources, guides
• eLearning, video tutorials, and digital content
• Instructor-led and hands-on training materials
• Ensure content is timely (aligned with product releases and updates); role-based and use-case driven

5. Cross-Functional Leadership - Collaborates & Influences

• Partner for strong alignment across teams, including Brand and Product Marketing; Product Management; Technical Support; Sales; Field teams; Training and Education.
• Establish clear ownership, governance, and collaboration processes
• Actively seek voice of customer and partners

6. Measurement & Continuous Improvement - Results Driven

• Define and monitors KPIs tied to customer outcomes
• Continuously improve content and programs based on data, feedback, and customer insights

7. Builds Effective Teams - Builds Capability

• Manage team of Customer Education content developers
• Develop talent and fosters a high-performance culture
• Develop team, systems, and processes to scale customer education

Skills and Minimum Experience Required

• 5+ years in customer education, technical training, enablement, or customer success with proven success building and scaling customer education or training programs in a technical or B2B product environment
• 5+ years in a managment or leadership position with cross-functional, matrixed organizations
• Proven experience in team management and driving results with team
• Experience in lighting controls, building management systems, or related industries is a strong asset; experience with connected systems combining hardware and software is also highly valued

Travel Requirements

• 1-20%