Director, Global Marketing Implementation & Integration

T. Rowe Price

Baltimore, MD

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JOB DETAILS

SALARY

$132,000–$225,000 Per Year

SKILLS

Alliance/Partner Management, Asset Management, Business Strategy, Campaigns, Channel Strategies, Communication Skills, Compensation and Benefits, Content Management, Continuous Improvement, Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Demand Generation, Distribution Operations, Diversity, Establish Priorities, Fixed Income Investments, GSM (Global System for Mobile Communications), International Marketing, International Sales, Investment Management, Lead Management, Legal, Management Strategy, Marketing, Marketing Campaign, Marketing Strategy, Metrics, Military, Operational Audit, Operational Measurement, Operational Strategy, Operations Planning, Operations Processes, Organizational Skills, Outbound Marketing, Process Capability, Process Improvement, Relationship Management, Reporting Dashboards, Retirement Plan, Sales, Sales Campaigns, Sales Management, Sales Operations, Sales Pipeline, Scorecarding, Team Player, Technology Sales, Time Management

LOCATION

Baltimore, MD

POSTED

15 days ago

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you. Role Summary The Global Marketing Implementation & Integration Lead serves as the primary liaison between Global Marketing and Global Sales Management (GSM), ensuring marketing priorities and strategies are effectively represented, operationalized, and executed across Distribution. The role is accountable for expanding the strategic capability of Lead Management, ensuring sales and marketing operate as an integrated commercial system that delivers measurable outcomes. The role requires a strong marketing operations leader who understands the critical connection between marketing strategy, demand generation, sales engagement, and commercial outcomes. The ideal candidate will proactively identify gaps, improve cross-functional alignment, advocate for Global Marketing priorities, and ensure work is executed with transparency, accountability, and measurable business impact. Responsibilities Marketing Strategy Partnership: Thought partner in contributing to marketing strategy formation. Serve as the primary relationship manager between Global Marketing and GSM. Lead the business strategy and governance for Lead Management across Marketing and Sales, establishing a center-led approach that aligns business priorities, operating processes, and capability evolution to drive commercial outcomes with next best action. Enable execution of Global Marketing strategy by translating priorities into clear operational plans, workflows, reporting, and coordinated delivery across GSM. Advocate for Global Marketing priorities and ensure timely, transparent execution aligned to business and commercial outcomes. Ensure strong engagement and alignment with GMLT on all marketing-related initiatives and execution operating priorities. Strengthen alignment between marketing and sales to ensure campaigns, targeting, and engagement strategies support commercial objectives and client experience. Identify operational gaps, risks, and inefficiencies and drive continuous improvement. Establish and reinforce governance practices that improve visibility, decision-making, prioritization, and execution across distribution. Marketing Operations & Execution: Drive the operational adoption of the enterprise Lead Management strategy by aligning campaign execution, seller workflows, analytics, and insights across Distribution to create a consistent and scalable lead management capability. Coordinate marketing priorities across Analytics, Sales Operations, Sales Enablement, Technology, and other partners. Ensure marketing initiatives are operationalized consistently through GSM processes, CRM workflows, lead management, and seller enablement. Connect campaign execution, reporting, targeting, measurement, and sales activation into a cohesive operating model that supports commercial effectiveness. Maintain accountability and momentum across cross-functional initiatives and strategic marketing programs. Insights, Reporting & Measurement: Partner with Analytics & Insights to enable marketing strategy execution through reporting, operational measurement and advanced analytics driving commercial effectiveness Help define meaningful marketing and campaign measurement tied to sales engagement, pipeline impact, and commercial outcomes. Partner with Analytics & Insights to translate marketing strategy and business needs into clear reporting, operational, and measurement requirements, including dashboards, scorecards, campaign reporting, and QBR metrics. Qualifications Required: Bachelor's degree or the equivalent combination of education and relevant experience AND 10+ years of total relevant work experience Preferred: Strong understanding of marketing strategy execution, campaign management, and the relationship between sales, marketing, and commercial performance. Experience in marketing operations, demand generation, campaign operations, distribution enablement. Experience partnering with senior marketing leaders to operationalize strategic priorities and drive measurable business and commercial outcomes. Knowledge of CRM systems, marketing technologies, reporting, dashboards, and campaign measurement frameworks. Strong communication, stakeholder management, and organizational skills. Demonstrated ability to influence cross-functional teams and senior leaders without direct authority, building alignment across Marketing, Sales, Analytics, Technology and Enablement Proven ability to translate strategic priorities into operational execution, creating clarity, governance, prioritization, and accountability in complex or ambiguous environments. Broad exposure across multiple marketing disciplines—including brand, digital, content, campaign management, CRM, analytics, and sales enablement—with the ability to integrate these functions to drive commercial outcomes. FINRA Requirements FINRA licenses are not required and will not be supported for this role. Work Flexibility This role is eligible for hybrid work, with up to one day per week from home. Base Salary Ranges Please review the job posting for the location of this specific opportunity. $132,000.00 - $225,000.00 for the location of: Maryland, Colorado, Washington and remote workers $145,000.00 - $248,000.00 for the location of: Washington, D.C. $161,000.00 - $276,000.00 for the location of: New York, California Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance. Commitment to Diversity, Equity, and Inclusion At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. Benefits We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you. Featured employee benefits to enrich your life: Competitive compensation Annual bonus eligibility A generous retirement plan Hybrid work schedule Health and wellness benefits, including online therapy Paid time off for vacation, illness, medical appointments, and volunteering days Family care resources, including fertility and adoption benefits Learn more about our benefits. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law. T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on–now, and over the long term. Not ready to apply? Join our Talent Community!

Director, Global Marketing Implementation & Integration

T. Rowe Price

Baltimore, MD

About the Company

T. Rowe Price

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