Director, Franchise Marketing Analytics

Director, Franchise Marketing Analytics - 213881 - Electronic Arts

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Director, Franchise Marketing Analytics

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General Information

Locations: Los Angeles - Chatsworth, California, United States of America

• Location: Vancouver
• State: British Columbia
• Country: Canada
• Location: Los Angeles - Del Rey
• State: California
• Country: United States of America

Role ID

213881

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Director, Franchise Marketing Analytics

Workplace Type: Hybrid (Los Angeles, CA or Vancouver, BC)

Reporting To: Senior Director, Franchise Marketing Analytics & Enablement

Studio / Department

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.

Impact

You will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You will shape how data informs growth, engagement, and retention by delivering clear insights to senior leaders and building scalable measurement frameworks.

Responsibilities

• Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex Legends)
• Act as trusted advisor to VP-level leaders to inform growth, engagement, and investment decisions
• Partner with other insights teams across EA to develop integrated, decision-ready guidance for business leaders
• Guide experimentation strategy and measurement frameworks across campaigns
• Oversee application of MMM, incrementality, and attribution methodologies
• Ensure analytics tools support key decision points and continuous optimization
• Lead, develop, and grow a team of analysts and managers

Required Qualifications

• 10+ years experience in marketing analytics, data science, or related field
• Experience leading analytics teams supporting global products or services
• Proficiency influencing VP-level stakeholders with data-driven recommendations
• Proficiency applying marketing measurement methods (MMM, incrementality, LTV)
• Experience developing team capability across analytics and stakeholder engagement
• Proficiency in SQL and Python or R
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Bachelor's degree in a quantitative field or equivalent experience

Core Skills and Experience

• Proficiency defining analytics strategy across large organizations
• Proficiency connecting data insights to business and marketing outcomes
• Experience building scalable measurement and experimentation frameworks
• Experience working across cross-functional teams and global partners
• Clear communication of complex insights to executive audiences

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$160,700 - $224,700 CAD
• California (depending on location e.g. Los Angeles vs. San Francisco) *$193,100 - $296,500 USD

Pay is just one part of the overall compensation at EA.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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External careers site, Internal careers site

LinkedInID

1449

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