Director Ecommerce Operations & Strategy

Job Description

Workday Job Profile: Director, eCommerce Operations & Strategy

Business/Posting Title: Director, eCommerce Operations & Strategy

Grade: 12

Job Summary:

The Director, eCommerce Operations & Strategy is responsible for owning the operational roadmap and performance management model for Advance Auto Parts' eCommerce business. This role translates eCommerce strategy into day‑to‑day execution that improves speed, availability, findability, and overall customer experience for both DIY and Professional customers.

Reporting to the Head of eCommerce, this leader orchestrates cross‑functional initiatives spanning fulfillment speed and assortment strategy, item readiness and transactability, digital friction removal, SEO impact, and analytics instrumentation. The role ensures merchandising priorities are reflected in technology roadmaps and operational plans, driving measurable improvements in conversion, cost‑to‑serve, and customer confidence across the end‑to‑end journey.

What will you do?

• Own the eCommerce operational roadmap, translating strategy into an aligned portfolio of initiatives that improve customer experience, speed, availability, and findability
• Lead cross‑functional prioritization of fulfillment speed, fast‑promise assortment, and delivery accuracy initiatives; quantify customer and financial impact to guide investment decisions
• Partner with Merchandising, Supply Chain, and Technology to ensure item readiness, availability, and promise capabilities are executable at scale
• Lead digital friction removal across browse, PDP, cart, checkout, fulfillment selection, and post‑purchase experiences in partnership with Product, Engineering, and Customer Care
• Define and govern the eCommerce experimentation program, including hypothesis development, sizing, guardrails, ROI measurement, and playbook‑driven scaling of successful tests
• Stand up and own unified dashboards and KPI definitions across traffic, conversion, SEO performance, item health, availability, and fulfillment outcomes
• Drive Weekly and Monthly Business Review (WBR/MBR) cadences that surface insights, accelerate decisions, and reinforce accountability
• Partner with Technology and Product leaders to shape multi‑quarter roadmaps that address merchandising gaps, scalability needs, and operational friction points
• Institutionalize incident management, escalation paths, and rollback procedures for site stability, order flow integrity, and customer promise reliability
• Coach and develop managers across eCommerce strategy, item transactability, SEO, and operations; clarify roles, SLAs, and decision rights
• Influence senior stakeholders across Merchandising, Supply Chain, Product/Engineering, Marketing, Stores/Field Ops, and Customer Experience

Location & Work Availability:

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.

Qualifications:

• Strong merchandising and operational mindset with the ability to translate strategy into consistent, scalable execution
• Deep understanding of eCommerce operations, fulfillment promises, item transactability, and customer journey friction points
• Proven ability to lead large, cross‑functional programs with measurable CX and financial impact
• Advanced analytical storytelling skills, including KPI definition, dashboarding, and executive‑level business reviews

Certifications, Experience, and Education:

• Bachelor's degree required; MBA or advanced analytics degree preferred
• 10-12+ years of experience in eCommerce operations, strategy, or product operations, with demonstrated ownership of CX, conversion, and P&L outcomes
• Proven leadership delivering fulfillment speed, availability improvements, and digital friction reduction
• Strong analytics literacy, including experience designing and leading WBR/MBR cadences; SQL/BI fluency preferred
• Preferred experience with OMS/WMS modernization, inventory promise engines, last‑mile optimization, or network‑based speed programs
• Preferred exposure to marketplace or seller operations models

Benefits Summary:

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits.

Learn more here: https://jobs.advanceautoparts.com/us/en/benefits

Company Overview:

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do‑it‑yourself customers. As of January 3, 2026, Advance operated 4,305 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 809 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com. Advance Auto Parts is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability, or any other federal, state, or local protected status.

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws.

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