Director of Ecommerce Growth - Hybrid in Concord, MA
Our client is a design-led direct-to-consumer ecommerce brand in the gifting and consumer products space. As the business continues to scale, they are hiring a Director of Ecommerce Growth to own and improve the performance of their website, the companys largest and most important revenue channel.
This is a highly impactful, hands-on role focused on driving conversion, improving site performance, and maximizing the efficiency of marketing spend. You will play a key role in scaling the ecommerce business and building a more efficient growth engine.
This person will focus on optimizing and improving the existing site experience, using data, testing, and experimentation to drive measurable revenue impact.
RESPONSIBILITIES
Website Performance & Conversion
Own conversion rate (CVR), site performance, and revenue growth from the ecommerce channel
Identify and prioritize opportunities to improve funnel performance, reduce drop-off, and increase AOV
Continuously optimize site speed, UX, and overall customer experience
Testing & Optimization
Build and execute a structured A/B testing roadmap across landing pages, PDPs, checkout, and overall site experience
Focus on high-impact improvements vs incremental piecemeal changes
Use data to validate hypotheses and guide decision-making
Analytics & Insights
Analyze performance across the full funnel (traffic? behavior? conversion)
Translate data into clear, actionable insights for a non-technical, design-led team
Partner cross-functionally to ensure insights inform broader business decisions
Agency Management & Paid Media Alignment
Own relationship with paid media agency (currently focused on Meta)
Evaluate performance and ensure marketing spend is being used efficiently
Provide input on channel expansion and overall growth strategy
Website Redesign Collaboration (Near-Term)
Contribute to an upcoming website rebuild
Ensure the new site is built with performance, speed, and conversion in mind
Collaborate with internal team and external partners (not responsible for managing design execution)
WHAT SUCCESS LOOKS LIKE
Improved conversion rate and reduced bounce rate
Faster, more efficient website experience
Clear, data-driven understanding of performance
More effective use of paid media spend
A scalable foundation for continued ecommerce growth
QUALIFICATIONS
610+ years of experience in ecommerce growth, CRO, or digital performance roles
Strong DTC ecommerce experience (physical product preferred)
Proven track record improving conversion and driving revenue through site optimization
Hands-on experience with testing, analytics, and performance optimization
Experience with tools such as Shopify, Google Analytics, and BI tools (Tableau, Power BI, etc.)
Strong analytical mindset with ability to work across large data sets
Experience working alongside paid media teams/agencies and understanding how site performance impacts acquisition
HOW YOU WORK
Highly collaborative, low ego
Curious and proactive, identifies problems and solves them
Comfortable in a fast-moving, low-structure environment
Strong communicator who can translate complex data into simple, actionable insights
Willing to take risks, test ideas, and iterate quickly