Director, Downstream Marketing - Enterprise Account Management (EAM), ASC & Neurotechnology (NT[...]

Stryker

Springfield, IL

JOB DETAILS
SALARY
$155,900–$259,700 Per Year
SKILLS
Advertising, Analysis Skills, Best Practices, Business Strategy, Cadence, Campaigns, Coaching, Competitive Analysis/Strategy, Cross-Selling, Customer Relations, Customer Satisfaction, Data Quality, Enterprise Marketing, Enterprise Sales, Healthcare, Interpersonal Skills, Leadership, Maintain Compliance, Market Segmentation, Market Share, Marketing, Marketing Communications, Marketing Metrics, Marketing Plan, Marketing Strategy, Medical Equipment, Mentoring, Metrics, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Multitasking, Operations Processes, Organizational Development/Management, Organizational Learning, Organizational Skills, Outbound Marketing, People Management, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Persuasion Skills, Plan Meetings, Problem Solving Skills, Process Modeling, Product Pricing, Profit & Loss, Project/Program Management, Resource Management, Revenue Growth, Sales, Sales Management, Staff Requirements, Strategic Planning, Supply Chain, Talent Management, Team Lead/Manager, Team Player, Training Program
LOCATION
Springfield, IL
POSTED
Today

OverviewCustomer Solutions is an organization designed to expand enterprise selling capabilities, evolve strategic pricing and contracting capabilities, improve consistency and accuracy of data and insights, and build long-term, sustainable customer relationships across the U.S. and EMEA markets.The Director, Downstream Marketing – EAM, ASC & NT Sales will lead the downstream marketing function across Enterprise Account Management, ASC, and Neurotechnology Sales within the Customer Solutions division in the U.S. This role is responsible for defining and executing the enterprise marketing strategy to drive cross-portfolio growth, commercialization, and enterprise deal-making across Stryker's U.S. portfolio.In today's model, this role expands beyond traditional marketing leadership to serve as a key driver of enterprise sales growth, contract utilization, and customer engagement. The position is accountable for translating Customer Solutions strategic priorities into scalable marketing programs that directly impact revenue, strengthen customer relationships, and increase adoption of Stryker's enterprise offerings.ResponsibilitiesDevelop and execute annual marketing and commercial plans across EAM and ASC and NT Sales to uncover and deliver synergistic, collaborative tactics across these functions.Lead Sr. Managers of Downstream Marketing for EAM and ASC/NT Sales, as well as their respective teamsPartner with upstream marketing to define strategy and value propositionsPartner with sales enablement to determine training and education programs required to deliver resultsDrive enterprise cross-selling, contracting, and deal-making strategiesAlign with and influence EAM and ASC/NT Sales leadership to accelerate growthPartner with BU marketing leaders to ensure alignment and consistency across businessesBuild scalable processes, operating models, and best practices for enterprise marketingLead KPI design, performance tracking, and optimization effortsSupport De Novo, joint ventures, and enterprise solutions developmentCollaborate with Marketing Communications on brand, advertising, and campaign strategiesEngage directly with customers, IDNs, and ASC stakeholders to inform strategyFoster a team culture focused on talent development, accountability, and resultsCompetitive & Customer InsightsCompetitive InsightsPredicts the strengths and weaknesses of the full portfolio line compared to the competition.Leads analyses of the organization's current and potential competitive environment and strategies.Customer InsightsDrives the synthesizing of customer needs to inform future innovations.Customer Centric DevelopmentShapes customer value propositions that are consistent with business strategies.Promotes a customer-focused corporate culture.Optimizes market share by delivering superior customer value.Reshapes markets by anticipating future customer needs.Strategy & Marketing PlanningUses strategic planning to enable organizational learning.Leads marketing planning effort to generate healthy discussion about the overall direction of the product or portfolio.BudgetsEvaluates impact of marketing strategy on the P&L.Monitors and ensures adherence to organization's financial practices and standards.Value Prop SegmentationCoaches teams through the business's segmentation, customer targeting efforts, and the measurement of target audience preferences and brand associations.Tests business goals by connecting them to segmentation work.Leads teams to demonstrate the tie-in between segmentation and the brand's competitive position.Evidence GenerationCoaches the team on the importance of evidence generation and linkage to the value proposition.Mentors others on the importance, process and linkage of evidence generation to the value proposition.Marketing ObjectiveLinks customer metrics to business outcomes.Directs changes in the marketing resource allocation mix as needed to achieve stakeholder alignment.Communication StrategyArticulates desired communications outcomes consistent with marketing strategy to MarComm teamPartner with Marketing Communications to create an internal communication plan and meeting cadence to coordinate activities and success metrics to ensure alignment with all Stryker business unitsEffectiveness MeasurementCreates a climate in which measurement of effectiveness is a standard practice.Coaches others on the theory and practice of micro and macro metrics.Customer Satisfaction & Other ResponsibilitiesChampions innovative process changes that transform the business and provide competitive advantage.Serves as the representative for various enterprise projects and transformation initiatives.Serves as culture leader within Customer Solutions as a valued teammate on the Customer Solutions Marketing Leadership Team.Proactively looks for opportunities for collaboration within and across businesses/divisions.Proactively looks for opportunities for collaboration and partnership within Customer SolutionsInspires trust and builds followership.Champions emerging business opportunities considering synergies across multiple businesses.Qualifications & RequirementsBachelor's degree requiredMBA preferred10+ years of work experience required7+ years medical device and marketing/sales experience preferred4+ years of people management experience highly preferredProven track record of high performance in marketing leadership rolesExperience and proven track record in developing and implementing Marketing strategiesExperience in interdivisional networking to expand corporate presence in medical device marketExperience in formulating long range strategies and with the overall strategic planning processDeep understanding of the medical device market and associated trendsDeep understanding of healthcare customer segmentation (IDN, GPO, ASC, etc.) and supply chain decision-making and contractingExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)Posted Date: 07/01/2026. This role will be posted for a minimum of 3 days.Compensation & BenefitsUnited States of America Pay Ranges:USN: $155,900 - $259,700 USD AnnualUS5: $163,700 - $272,700 USD AnnualUS10: $171,500 - $285,700 USD AnnualUS15: $179,300 - $298,700 USD AnnualUS20: $187,100 - $311,600 USD AnnualUS30: $202,700 - $337,600 USD AnnualView the U.S. work location and transparency guide to find the pay range for your location.Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.#J-18808-Ljbffr

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Stryker