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Director, Digital Marketing

Hollywood Park Management Company.

Inglewood, California

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JOB DETAILS
SKILLS
Accounts Receivable, Adobe Product Family, Advertising, Adwords, Artificial Intelligence (AI), Brand Marketing (Branding), Brand Strategy, Budgeting, Business Administration, Campaigns, Channel Marketing, Cloud Computing, Communication Skills, Construction, Continuous Improvement, Customer Relationship Management (CRM), Customer/Consumer Behavior, Data Quality, Database Marketing, Digital Media, Diversity, Facebook, Facebook Application Development, Football, Google Analytics, International Sales, Internet Application, Leadership, LinkedIn, Loyalty Programs, Marketing, Marketing Campaign, Media Campaigns, Mentoring, Mobile Applications, Multimedia, Multiplatform/Cross-Platform, Online Marketing, Partner Sales, People Management, Performance Metrics, Presentation/Verbal Skills, Retail, Return on Investment (ROI), Revenue Growth, Revenue Management, Sales, Salesforce.com, Search Engine Optimization (SEO), Service Delivery, Short Messaging Service (SMS), Social Media, Sports, Strategic Planning, Supplier Relationship Management (SRM), Talent Management, Team Player, Theater, Twitter, Vendor/Supplier Relations, Web Analytics, Web Testing, Website Conversion, Website Traffic, YouTube
LOCATION
Inglewood, California
POSTED
5 days ago
About Hollywood Park

Hollywood Park is a premier, nearly 300-acre global sports and entertainment destination in Inglewood, California. Owned, operated, and being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, it stands as the largest urban mixed-use development currently under construction in the Western United States. The vibrant "city within a city" features sophisticated residences, a dynamic outdoor retail and lifestyle district, creative office spaces, public parks, and a scenic lake. Anchored by the world-class SoFi Stadium and YouTube Theater, with Hollywood Park Studios and a luxury boutique hotel forthcoming, the district creates the ultimate Live, Work, Play environment.  

Home to the Los Angeles Chargers and Super Bowl LVI Champion Los Angeles Rams, the 3.1 million-square-foot SoFi Stadium is the NFL’s largest venue, and the first indoor-outdoor stadium. It seats approximately 70,000, expandable to 100,000, with more than 260 luxury suites and over 13,000 premium seats. A proven global leader that consistently ranks among the world’s top venues in ticket sales, the stadium has already hosted iconic events like eight FIFA World Cup 2026 matches, Super Bowl LVI, the 2023 College Football National Championship, WrestleMania 39, the CONCACAF Gold Cup Final, and numerous record-breaking concerts. SoFi Stadium is set to host the Super Bowl LXI in 2027, the Olympic and Paralympic Opening Ceremonies for the 2028 Olympic and Paralympic Games (LA28), along with being converted into the largest Olympic swimming venue in history.
 
Adjacent to the stadium and under the same sweeping translucent roof canopy sits the 2.5-acre open-air American Airlines Plaza and the 6,000-seat YouTube Theater. As an intimate, state-of-the-art venue, YouTube Theater hosts a diverse line-up of chart-topping superstars, iconic comedy acts, awards shows, esports competitions, community gatherings, and corporate conferences. Named the “Top West Coast Club or Theater” by Billboard, YouTube Theater is a must-play destination.
 
Culture

Hollywood Park is brought to life by a team of visionary innovators and creative forward-thinkers. More than just a workplace, our campus is a dynamic celebration of everything that makes Los Angeles vibrant, resilient, and unique. We are deeply inspired by our diverse Inglewood community, anchoring ourselves as a premier global destination where people come to truly be, see, and connect.
We believe our greatest strength is our people. Hollywood Park is fiercely committed to cultivating an inclusive, welcoming culture that champions diversity. We intentionally build spaces where every team member feels empowered to bring their authentic self to work every single day.

At the heart of Hollywood Park, lies our dedication to our purpose, promise, and commitments. Our PURPOSE is creating extraordinary experiences, one moment at a time. Our PROMISE is to be an iconic destination that celebrates our diverse and vibrant community. We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made. Our COMMITMENTS are outlined by S.T.A.R.S. 

Our S.T.A.R.S. commitments are enabled by five foundational principles:
  • Start with Care –  create a lasting impact through genuine care 
  • Thrive as a Team – create an environment of collaboration and encouragement
  • Anticipate Unspoken Needs – be proactive in delivering extraordinary service and support  others
  • Resolve with Respect –  treat others with empathy, patience, and kindness
  • Safety Always – maintain a safe and secure environment.
Summary:
 
Hollywood Park and SoFi Stadium are seeking a strategic, visionary Digital Marketing Director who will be responsible for the creation, execution, and overall management of digital initiatives across web, app, social, and email channels. This position will focus on building brand awareness, driving commercial growth, and developing comprehensive digital roadmaps to drive guest engagement and revenue via the Hollywood Park digital properties. The Digital Marketing Director will serve as the internal expert on digital innovation, leveraging data-driven insights to influence brand strategy and venue experiences. This position will work closely with multiple departments including IT, Sales, Global Partnerships, and Revenue Management. 
 
More Specific Responsibilities Include, But Are Not Limited To…
  • Develop, lead, and execute the comprehensive digital marketing roadmap to support all events across SoFi Stadium, YouTube Theater, and Hollywood Park. 
  • Manage, mentor, and build a high-performing team of digital marketing professionals, fostering a culture of innovation and continuous improvement. 
  • Work closely with the Marketing Director on the annual digital marketing budget, ensuring optimal allocation across paid media and technology platforms to maximize ROI. 
  • Design and oversee all aspects of our digital marketing assets including our marketing websites, database, mobile app, email, and display advertising campaigns. 
  • Oversee the governance, maintenance, and strategic development of all digital platforms, including websites and mobile app. 
  • Execute and optimize paid media strategies and budgets across Google, Meta, Instagram, LinkedIn, OTT, and emerging channels to drive business objectives and support broader marketing team goals. 
  • Evaluate key performance metrics across website traffic, paid media campaigns, audience engagement, and business objectives, translating insights into executive-level reports and actionable recommendations for senior leadership. 
  • Oversee the CRM/email team to maximize conversion rates, and retain and grow our customer database. 
  • Provide strategic direction for digital activations, contests, and partner integrations to deepen fan engagement. 
  • Lead visibility across discovery platforms including Google, Yelp, Facebook, and location listings. 
  • Steer core social media strategies in collaboration with the social team, ensuring alignment with business objectives while driving brand awareness and revenue.
  • Define data-tracking strategies, ensuring proper pixel implementation, compliance, and data integrity across all digital touchpoints. 
  • Drive strategy for CRM loyalty program, SMS, and customer engagement platforms. 
  • Stay ahead of evolving digital trends and technologies, with a focus on AI and personalization, and drive the adoption of new tools and capabilities across key business and marketing initiatives. 
  • Manage relationships with external agencies, vendors, and technology partners to ensure deliverable alignment and contract compliance. 

We’d Love to Hear From People With…
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred. 
  • Minimum of 7–10 years of progressive experience in digital marketing, preferably within the sports, entertainment, or large-scale venue industry. 
  • Minimum of 3–5 years of direct people management experience with a proven track record of developing talent. 
  • Demonstrable experience designing and implementing successful multi-channel marketing campaigns at an enterprise level. 
  • Strong understanding of digital platforms, tools, techniques, and KPIs.
  • Solid knowledge of SEO, campaign tracking, tagging, web testing, web analytics, customer behavior, and Google Analytics, Google Adwords, Programmatic Ad Platforms, Social Ad Platforms (Facebook, Twitter, Snap, Reddit, etc.), AEM, and DAM management. 
  • Familiarity with cross-channel marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud). 
  • Proven work experience across social media platforms to generate revenue and drive brand awareness. 
  • Ability to think strategically and tactically, with an integrated, omni-channel mindset and a deep understanding of the current digital media landscape and trends. 
  • Excellent communication and presentation skills, with the ability to articulate complex digital strategies to non-technical stakeholders and executive leadership.
 
Salary Range: $100,000 - $130,000
Location: Inglewood, CA (onsite)
 
In compliance with the California Pay Transparency Act, compensation information provided is a good faith estimate for this position only. Hollywood Park considers a candidate’s education, certification, prior experience, as well as internal and external data when determining the salary level for potential new employees. Only in exceptional circumstances, if an external candidate has the experience, credentials, or expertise far exceeding what is expected for the position, would Hollywood Park consider paying a salary or rate near the higher end of the range.
 
 
 
 

About the Company

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Hollywood Park Management Company.