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Director, Digital Marketing & Consumer Analytics

adidas

Portland, OR

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JOB DETAILS
SKILLS
Business Services, Consumer Marketing, Customer Experience, Customer Relationship Management (CRM), Customer/Consumer Behavior, Data Analysis, Marketing, Marketing Strategy, Online Marketing, Performance Analysis, Project/Program Management, Revenue Growth
LOCATION
Portland, OR
POSTED
1 day ago
The Director of Digital Marketing and Consumer Analytics is responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Using multiple data sources, they manage the generation of insights that help adidas understand consumer behavior and related business performance to ultimately drive sales and profit. Lead and collaborate with your team to inform the adidas digital market strategy and provide the factual basis for future consumer experiences and related demand and site development. KEY RESPONSIBILITIES Analytics Lead the execution or usage of the Digital marketing and consumer analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Focus areas are: Digital Marketing Analytics (Paid Media, CRM) Digital Consumer Performance Analytics Lead demand management for insights and analytics. Oversee the collection, tracking, mining and analysis of data and th...Director, Analytics, Marketing, Digital, Project Management, Business Services, Business

About the Company

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adidas