Director, Digital Innovation & 3PD (LAC)

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About the Role The Director of Digital Innovation & 3PD for LAC leads the digital transformation agenda across the Latin America & Caribbean region, serving as the primary architect of a forward-looking digital strategy that drives commercial growth, operational excellence, and superior customer experiences.

This role owns the full spectrum of digital innovation-from emerging technology incubation and e-commerce performance to loyalty, data analytics, in-restaurant digital experiences, and the Third-Party Delivery (3PD) ecosystem.

This leader operates at the intersection of strategy and execution, partnering cross-functionally with global, regional, and in-market teams to pilot, scale, and optimize digital capabilities across diverse LAC markets. The Director brings a builders mindset-identifying whitespace opportunities, championing experimentation, and translating technology trends into tangible business outcomes.

Responsibilities Include but are not limited to:

• Develop and execute a multi-year digital innovation roadmap tailored to LAC market dynamics and aligned with global priorities.
• Identify, evaluate, and incubate emerging technologies, including AI/ML, automation, new ordering platforms, last-mile innovation, and in-restaurant tech.
• Build a culture of experimentation, establish innovation frameworks, manage a portfolio of pilots, and drive rapid test-and-learn cycles.
• Serve as the primary digital voice within the LAC regional leadership team and represent LAC perspectives in global digital forums.
• Monitor global digital trends and competitive landscape to inform strategic decisions and identify differentiation opportunities.
• Oversee performance of all digital ordering channels, including web app, kiosks, and aggregator platforms.
• Drive digital revenue growth, conversion rate optimization, and customer satisfaction across LAC markets.
• Partner with Operations and Supply Chain to ensure seamless digital-to-physical experiences.
• Lead experimentation in personalization, dynamic pricing, and new delivery and fulfillment models.
• Define and own digital commerce KPIs and establish clear accountability frameworks across markets.
• Partner with LAC marketing teams to enhance digital media effectiveness, CRM strategy, and loyalty program performance.
• Optimize loyalty platform engagement, digital campaign execution, and customer lifecycle management.
• Leverage first-party customer data to deepen engagement, increase retention, and grow lifetime value.
• Champion privacy-first data practices and ensure compliance with LAC data regulations across all CRM initiatives.
• Own regional digital product roadmaps in alignment with global platforms and architecture standards.
• Advocate for LAC market needs-localization, scalability, connectivity constraints, payment diversity-within global product development processes.
• Drive continuous improvement in platform performance, reliability, and user experience.
• Manage relationships with key technology vendors and platform partners.
• Champion a data-driven culture across the LAC digital organization.
• Establish KPIs, dashboards, and performance frameworks that connect digital activity to business outcomes.
• Partner with analytics and BI teams to surface actionable insights that inform strategy and investment decisions.
• Drive capabilities in customer segmentation, behavioral analytics, and predictive modeling.
• Lead the strategic direction, partner management, and performance optimization of the 3PD ecosystem across LAC.
• Improve delivery economics, customer experience, and operational reliability in partnership with Operations.
• Negotiate and manage aggregator and last-mile delivery partnerships at a regional level.
• Integrate 3PD initiatives into the broader digital innovation roadmap to ensure channel coherence and margin health.

Qualifications

• Bachelors degree in Computer Science, IT, E-Commerce, Data Science, Business Administration, or related field.
• MBA or equivalent advanced degree with a digital technology or strategy focus.
• 10+ years of experience in digital leadership roles with significant exposure to QSR retail or e-commerce experience across multiple LAC markets preferred.
• 6+ years of experience leading cross-functional digital product or innovation teams.
• Ability to travel 10-30%.

What Do We Offer

• Insurance Plans
• 401k
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Volunteering Time
• Many More...

Compensation The base pay range for this role is $163,000-$203,800 USD annually.

Pay within this range will be determined in good faith based on job-related factors which may include skills, experience, education, training, location, and internal equity.

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based.

AA EOE/EDV