Director Customer Insight & Experience North America

The Sage Group plc

Atlanta, GA

JOB DETAILS
SKILLS
Accounting, Artificial Intelligence (AI), Brand Strategy, Business Skills, Business-to-Business (B2B), CIM (Common Information Model), Communication Skills, Competitive Analysis/Strategy, Cross-Functional, Customer Experience, Customer/Client Research, Data Analysis, ERP (Enterprise Resource Planning), Finance, High Tech Industry, Human Resources Software, Leadership, Market Entry Strategy, Market Research, Marketing, Metrics, Payroll Software/Services, Product Marketing, Qualitative Market Research, Software as a Service (SaaS)
LOCATION
Atlanta, GA
POSTED
24 days ago

As Director of Customer Insight & Experience for North America, you will play a pivotal role in shaping how Sage understands and serves its customers. Acting as the voice of the customer at a regional level, you'll lead the delivery of actionable insights that inform product direction, brand strategy, go-to-market plans and commercial growth.

You'll partner closely with senior leaders across the business, translating complex data into clear, compelling recommendations that drive measurable outcomes. This is highly visible, individual contributor director-level role with the opportunity to influence strategic decision-making and accelerate sustainable growth across one of Sage's most important regions - North America.

Overview of the team As part of our Chief Strategy Officer"s org, you'll work as part of Sage's global Customer Insight & Experience (CI&E) team, collaborating with a well-established central hub based in London. Together, you'll combine regional expertise with global capability to deliver customer, market and experience intelligence at scale.

In North America, you'll act as the senior CI&E leader and a trusted business partner to cross-functional teams including Product Marketing, Brand, Product, Go-to-Market (GTM), Customer Success and regional leadership. The team is focused on embedding a truly customer-centric, insight-led culture across the organization.

Location Requirement: Hybrid; 3 days per week from our Atlanta office (Ponce City Market)

Sage exists to create the confidence businesses are built on. We support millions of small and medium-sized businesses with accounting, finance, ERP, payroll and HR software, insights and services they need to make better decisions, work smarter and grow with certainty.

As a FTSE100 global software company providing SMBs accounting, finance, ERP, payroll and HR software, we offer the scale, stability and investment of an established business, with the momentum of a company transforming through SaaS, AI, product innovation and strategic growth. From Sage Copilot to our expanding portfolio, we're focused on becoming the essential platform for the people who need to get it right.

For you, this is a chance to shape how Sage understands customers across North America, one of our most important growth regions. You'll turn customer, market and experience intelligence into strategic recommendations that influence product direction, brand, GTM and commercial decisions. It's a visible, senior individual contributor role where your insight won't sit in a report - it'll help drive action, growth and better customer outcomes.

Required Qualifications: What we are looking for? We're looking for a strategic leader who can combine deep expertise in customer insight with strong commercial awareness and executive influence.

You'll bring:

  • Significant experience in customer insight, market research or customer experience within a B2B SaaS / Software
  • A marketing or research qualification (e.g. MRS, CIM) or equivalent experience.
  • Proven ability to translate complex data into actionable insights that influence senior stakeholders and business decisions.
  • Demonstrated experience leveraging AI and synthetic data to reimagine new metrics to measure CX.
  • Experience developing and executing insight strategies that drive growth, retention and product-market fit.
  • Strong stakeholder management skills, with the ability to influence and build credibility at C-suite level.
  • Excellent communication skills, with the ability to simplify complexity and drive clarity and action.
  • Experience with advanced analytics and market research methodologies (qualitative, quantitative, behavioral data & analytics)
  • Strong business acumen and ability to operate effectively in a fast-paced, ambiguous environment.

About the Company

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The Sage Group plc