Director Content Strategy - Remote

Director Content Strategy - Remote at UnitedHealth Group

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Director Content Strategy - Remote

Requisition number: 2363534 Job category: Marketing and Advertising Primary location: Eden Prairie, MN Date posted: 06/05/2026 Overtime status: Exempt Travel: No

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Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

You"ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

• Lead development of holistic, insight‑driven content strategies for B2C/B2B audiences across the Optum Rx portfolio, ensuring alignment with enterprise priorities, brand positioning, and product narratives
• Partner closely with the VP of Content Strategy to translate business goals into unified content roadmaps, messaging frameworks, and multi‑channel content architectures that scale across markets and audiences
• Collaborate with audience and product marketing, campaign teams, sales, and analytics teams to understand audience needs, competitive dynamics, and business objectives, turning these inputs into actionable content plans and channel strategies
• Serve as the strategic integrator across content channels (digital/social, direct marketing, thought leadership, events/executive engagement), ensuring consistency, cohesion, and channel‑appropriate expression of narratives
• Drive content planning and prioritization across campaigns, programs, and evergreen initiatives, partnering with PMO to ensure realistic scopes, timelines, and resource alignment
• Provide strategic guidance to content channel leads and strategists, ensuring content is optimized for channel performance, personalization, accessibility, and regulatory requirements
• Identify opportunities for AI‑enabled content innovation (e.g., structured content, dynamic modules, metadata, automation) to improve speed, reuse, and personalization across the B2B/B2C ecosystem
• Lead content performance evaluation, partnering with analytics to define KPIs, interpret insights, and translate performance data into clear recommendations for optimization and future planning
• Ensure all B2B/B2C content meets brand, compliance, and quality standards, serving as a senior steward of message integrity, consistency, and enterprise governance

You"ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 8+ years of experience in content strategy, B2B/B2C marketing, product marketing, or related disciplines within complex or regulated industries (e.g., healthcare, financial services, tech)
• Experience with content governance, structured content models, metadata/taxonomy, version control, and content reuse frameworks
• Deep understanding of channel strategy (digital/social, direct marketing, thought leadership, events) and how content performs and scales across different environments
• Familiarity with AI‑enabled content workflows, including content generation, outlines, personalization modules, and compliance‑safe review processes
• Proven expertise developing cross‑channel content strategies, messaging frameworks, and value propositions for B2C, B2B buyers, influencers, and provider audiences
• Demonstrated ability to translate business objectives, product strategy, and audience insights into clear, actionable content roadmaps and multi‑channel content plans
• Proven solid collaborator with experience partnering across functions and matrixed teams to drive alignment and execution
• Proven solid analytical skills with the ability to interpret performance data, extract insights, and turn findings into recommendations for content optimization and strategic planning
• Proven exceptional communication, storytelling, and executive‑ready presentation skills with the ability to simplify complexity and influence senior stakeholders
• All employees working remotely will be required to adhere to UnitedHealth Group"s Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you"ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 to $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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We have received recent reports of fraudulent LinkedIn messages and emails alleging or claiming to be sent from UnitedHealth Group, UnitedHealthcare, or Optum Executives.

The fraudulent LinkedIn messages and emails, which do not originate from any Executives LinkedIn account or of UnitedHealth Group's email domains, or those of any of its operating divisions, supposedly conducts an interview via a Zoom meeting, offers a work from home job at Optum, emails an application, sends a fake check by next day delivery through USPS and asks recipients to pay a vendor a large dollar amount. These counterfeit-check cashing schemes exist and use a variety of deceptions to get people to cash these fraudulent checks.

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