Why you'll love this role:
StockX has redefined the global marketplace for culture - where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.
To power this next chapter, we are building a category-led organization where each major vertical operates with clear ownership, accountability, and cultural authority.
The Director, Category Growth (General Manager) is the business owner of a major category vertical. This leader is accountable for the full P&L and long-term trajectory of their category - including supply growth, liquidity, demand activation, monetization, and marketplace health.
You will operate as a true GM: setting vision, defining strategy, allocating resources, building a team, and driving cross-functional execution. You will represent your vertical at the leadership level and ensure that product, marketing, operations, and partnerships are aligned to unlock sustainable growth.
This role is both entrepreneurial and executive - suited for a leader who wants to build and scale a culturally driven business within a high-impact marketplace.
What you'll own:
Full-Stack Category P&L Own revenue, contribution margin, liquidity, and growth targets for your vertical
Develop annual and multi-year business plans, forecasts, and investment cases
Allocate resources across acquisition, retention, and engagement to maximize ROI
Drive pricing, incentives, and promotional strategies aligned to marketplace health
Vertical Strategy & Market Leadership
Define the long-term category vision, positioning, and competitive differentiation
Identify expansion opportunities across adjacent segments, geographies, and seller tiers
Establish scalable supply acquisition and retention strategies
Continuously assess competitive dynamics and evolving cultural trends
Supply, Demand & Liquidity Engine
Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
Ensure balanced marketplace dynamics between supply depth and demand velocity
Partner with Growth and Marketing to stimulate demand moments and category engagement
Implement structural improvements that increase conversion, retention, and monetization
Cross-Functional Executive Leadership
Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
Partner with Marketing to launch culturally relevant campaigns and high-impact moments
Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
Represent your vertical in executive planning, QBRs, and strategic reviews
Team & Organizational Build-Out
Hire and develop Category Managers and supporting roles as the vertical scales
Establish operating cadence, reporting frameworks, and performance management systems
Build repeatable GTM playbooks that can be deployed across additional categories
Foster a culture of accountability, experimentation, and community authenticity
Ecosystem & Community Stewardship
Act as the senior face of StockX within your category's ecosystem
Build relationships with top sellers, shops, creators, and community leaders
Ensure platform growth remains culturally credible and aligned with community norms
About you:
10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms
Demonstrated ownership of revenue or P&L-level outcomes
Proven track record of scaling a vertical, marketplace segment, or new business line
Strong executive presence and experience influencing cross-functional roadmaps
Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
Experienced people leader with a track record of building high-performing teams
Deep connection to culture-driven or enthusiast categories
Why this role is different:
This is not a traditional category marketing or merchandising role. This is a vertical GM role with real business ownership.
You will:
Build and scale a culturally driven marketplace vertical from early-stage to maturity
Directly influence product, pricing, and growth strategy
Operate with executive visibility and measurable business accountability
Create the blueprint for how category-led growth powers the future of StockX
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
Pursuant to the Colorado Fair Pay Act, the base salary range in Colorado for this position is $160,000 to $200,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation in other geographies may vary.