We are seeking a strategic, high-energy, and hands-on Director of Branded Merchandise to lead and evolve our promotional products division. This role is responsible for the full lifecycle of branded goods, from the “creative soul” of product curation to the “logistical spine” of supply chain management, while also helping transform the department into a more proactive, insight-driven strategic partner for clients.
This is not a “desk-only” administrative role. Because our department thrives on complex client campaigns, enterprise-level relationships, and high-end retail trends, success in this position requires a leader who is deeply involved in both the day-to-day workflow and the bigger-picture evolution of the business. You aren’t just managing a team; you are observing the market, identifying vendor opportunities, helping modernize operational workflows, and working side-by-side with Account Managers to elevate the client experience and drive long-term account growth.
You will lead a dedicated team of 5, serving as the bridge between creative vision, operational excellence, and flawless execution. Success in this role also requires building the operational structure, strategic mindset, and proactive client service model needed to continue scaling and strengthening long-term enterprise client relationships.
In this role, the morning inbox takes a backseat to the “Team Huddle.” You’ll spend your early hours troubleshooting production snags, helping prioritize workloads, and empowering your Account Managers to deliver “wow” moments for clients. This position requires a rare hybrid of high-level strategic thinking and in-the-trenches execution.
You are just as likely to be found architecting departmental workflows and account growth strategies as you are hunting for the perfect innovative product that defines a company store or solves a client challenge in a more thoughtful way. You aren’t a middleman; you are a curator and strategic partner who understands that a brand’s identity is built through details, experience, storytelling, and execution.
You are equally comfortable presenting KPIs and operational recommendations to the executive team as you are coaching an Account Manager through stronger discovery questions, reviewing timelines, refining workflows, or helping a client think beyond “just another branded item.”
Success in this role requires balancing operational excellence with forward-thinking client leadership, ensuring the team has the structure, tools, strategic mindset, and capacity to proactively grow accounts instead of simply managing orders.
Manage and mentor a 5-person team overseeing production coordinators and account managers. Build a culture of accountability, collaboration, proactive thinking, and continuous learning. Help evolve the team from a primarily execution-focused model into a more consultative, strategically minded client partner organization.
Lead hiring, onboarding, training, performance management, and team development efforts while creating operational structure and consistency across the department.
Partner closely with Sales, Account Management, Production, and Leadership teams to elevate client relationships beyond transactional order fulfillment.
Help teams uncover growth opportunities through:
Support retention and expansion of key enterprise accounts through white-glove service, proactive communication, operational excellence, and innovative thinking.
Serve as the NetSuite “Power User” for the department while helping evaluate and improve broader project management workflows, operational visibility, and cross-functional communication processes.
Create scalable operational systems that improve:
Lead ongoing updates and optimization efforts across NetSuite, Sage, Canva, company store platforms, SOPs, and internal workflow documentation.
Personally lead production and strategic oversight on high-stakes, complex, or enterprise-level client programs. Act as the escalation point and problem solver for difficult orders, logistics challenges, damaged goods issues, complex decorating questions, or operational risks.
Ensure projects are executed with a high-touch, white-glove level of service and attention to detail.
Own the “Company Store” lifecycle. Determine the best e-commerce platforms, curate product assortments that feel elevated and trend-aware, and manage ongoing product refreshes to keep stores engaging and aligned with client brands.
Move beyond transactional “promo products” by helping create more ownable, retail-inspired branded merchandise experiences.
Actively manage and expand vendor relationships, negotiate program pricing to improve margins, and collaborate with teams to standardize sourcing strategies where appropriate.
Attend trade shows, vendor showcases, webinars, and industry events to stay ahead of:
Bring those insights back into the organization through internal inspiration sessions, vendor presentations, trend reporting, and team education.
Conduct forecasting, budgeting, margin reviews, and operational planning to support departmental growth goals and profitability targets.
Help identify opportunities to improve operational efficiency, strengthen margins, and grow existing client relationships through more strategic account development and proactive merchandising recommendations.
CI-Group is a marketing solutions company that helps our clients build their brands, launch their products and connect with their customers. Located in Lebanon, NJ, our company has more than 80 employees, with several divisions including branding, design, experiential + events, digital, advertising, strategy + research, branded merchandise, warehousing + fulfillment, and printing + mailing. We’ve been in business for over 40 years and are proud to have an impressive list of household name clients from the entertainment, finance, healthcare and luxury brands industries, among others.
CI-Group associates are our most valuable asset. We are what we are because of who we are. CI-Group will seek to attract and retain the best and most qualified group of associates possible through fair treatment, ongoing training, and the support of their individual development and quality of life.
CI-Group employees embrace the following core values:
Client First
Own It
Be Passionate
Win as a Team
Commit to Excellent
In exchange, we offer…