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Director, Brand Marketing - (Consumer Health)

Jobot

Jersey City, NJ

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JOB DETAILS
SALARY
$200,000–$250,000
JOB TYPE
Full-time
LOCATION
Jersey City, NJ
POSTED
30+ days ago
Consumer Health Brand Leader | Strategy, Innovation, Growth

This Jobot Job is hosted by: Robert Donohue
Are you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume.
Salary: $200,000 - $250,000 per year

A bit about us:

We are a leader in the consumer health and wellness space, focused on delivering high-quality nutritional products that support better living. Our organization is built on a people-first culture that values collaboration, innovation, and continuous growth.

Our team works across product development, marketing, and healthcare channels to bring impactful solutions to market. We are committed to building strong brands, leveraging data-driven strategies, and delivering meaningful outcomes for both consumers and healthcare professionals.

Why join us?
  • Competitive salary: $200K–$250K + bonus
  • High-impact leadership role with full brand ownership
  • Opportunity to drive strategy, innovation, and revenue growth
  • Lead and develop a high-performing marketing team
  • Strong benefits package including:

o Medical, dental, vision
o 401(k) with match
o PTO + paid holidays
o Wellness programs and product perks
  • Collaborative, people-first culture


Job Details

What You’ll Be Doing:
  • Own and manage Brand P&L for a portfolio of consumer health products
  • Develop and execute long-term (2+ year) and annual marketing strategies
  • Lead omnichannel marketing efforts across digital, retail, and healthcare channels
  • Drive product positioning, pricing, promotions, and go-to-market strategies
  • Partner with cross-functional teams including digital, ecommerce, and global marketing
  • Oversee agency relationships, media planning, and campaign execution
  • Use analytics to identify growth opportunities and drive revenue performance
  • Lead development of brand messaging, content, and consumer engagement strategies
  • Manage budgets and optimize marketing spend
  • Coach, mentor, and develop marketing team members

What You Bring:
  • 7+ years of experience in brand marketing or brand building
  • Experience in consumer health, wellness, or related industries
  • Strong understanding of:

o Omnichannel marketing strategies
o Digital and consumer engagement platforms
o Brand positioning and product marketing

  • Experience managing:

o Marketing budgets
o Agencies and external partners
o Cross-functional teams
  • Ability to leverage data and analytics to drive decision-making
  • Bachelor’s degree required (MBA preferred)

________________________________________
Additional Details:
  • Location: Jersey City, NJ (Hybrid – 2 / 3 days onsite)
  • Salary: $200,000 – $250,000 + bonus
  • Leadership Role: Direct impact on brand growth and performance


Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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About the Company

J

Jobot

Jobot is on a mission to connect good people with good jobs. By combining AI-powered technology with the expertise of Jobot Pros, our experienced recruiters, we help you find career opportunities that align with your goals and values.

Founded in 2018 and employee-owned since 2024, Jobot is committed to fostering a culture of kindness, respect, innovation, and connection.  As an industry leader, we’ve been recognized as a top workplace by Forbes, Fortune, USA Today, and Staffing Industry Analysts (SIA).

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COMPANY SIZE
100 to 499 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2018
WEBSITE
http://www.jobot.com