Director, Aveda Hair Color, Technical and Execution

Description

The Director of Technical Execution, Education is responsible for translating Aveda's professional business strategy into actionable, results-driven execution plans across salons and Institutes throughout the United States and Canada, with a primary focus on hair color growth and technical excellence. This role also supports the successful execution of education initiatives across hair and scalp care, styling, and skin/spa domains. Serving as the bridge between strategy and field execution, the Director ensures consistent, high-quality technical education that drives business growth, elevates professional expertise, strengthens brand positioning, and enhances service and retail performance across channels.

Strategic Leadership & Business Growth

• Execute North America technical education strategies aligned to global brand vision, color priorities, and business growth goals.
• Drive color conversion, service growth, and technical adoption through focused field execution and cross-functional partnership.

Field Execution & Technical Excellence

• Oversee hair color and cross-domain education programs, launches, and technical initiatives across salon, spa, and Institute channels.
• Ensure consistent technical standards, service protocols, and educator execution that deliver measurable business impact.

Team Leadership & Educator Development

• Lead, coach, and develop five regionally based Technical Education Managers across the United States and Canada.
• Build educator capability, consistency, and accountability through strategic direction, development, and train-the-trainer initiatives.
• Foster a high-performance culture and develop emerging talent for future succession.

Cross-Functional Partnership & Influence

• Connect global education strategy, regional priorities, and field execution to increase adoption and market impact.
• Partner with sales, marketing, commercial teams, distributors, and salon owners to support launches, engagement, and category growth.

Performance & Operational Excellence

• Establish and track KPIs tied to color conversion, service performance, technical adoption, educator effectiveness, and program engagement.
• Use business insights and performance reviews to optimize execution, strengthen accountability, and inform leadership updates.

Qualifications

• Licensed cosmetologist with advanced expertise in hair color and technical salon education.
• Minimum 5-7 years of experience in technical education, salon training, professional beauty education leadership, or field education management.
• Proven ability to drive business results through education, including hair color conversion, retail placement and sell-through, service growth, and technical adoption.
• Strong understanding of professional salon business operations, retail and service performance drivers, service provider behaviors, guest experience expectations, and adult learning principles.
• Demonstrated experience developing and executing education strategies, train-the-trainer initiatives, and scalable field education programs.
• Experience leading and developing multi-regional education teams, field educators, and people leaders within a matrixed organization.
• Strong strategic thinking and execution skills with the ability to translate business objectives into impactful field initiatives and measurable outcomes.
• Demonstrated ability to lead change, influence cross-functional stakeholders, and drive organizational alignment.
• Exceptional facilitation, coaching, presentation, verbal, and written communication skills.
• Proven ability to inspire and influence diverse audiences, from emerging artists to top salon owners, educators, and field leaders.
• Strong analytical, organizational, project management, and cross-functional collaboration skills.
• Ability to interpret business metrics, identify opportunities, and drive accountability and performance improvement across markets.
• Ability to balance strategic planning with hands-on field engagement, technical coaching, and execution support.
• Experience partnering closely with sales, marketing, commercial, and field leadership teams to support category growth and brand initiatives.
• Deep understanding of hair color, hair and scalp care, styling, and skin/spa service categories within the professional beauty industry.
• Passion for the Aveda mission, sustainability, wellness, and holistic beauty philosophy.
• Computer proficiency in Mac and PC platforms, Microsoft Office Suite, and virtual learning/presentation tools.
• Ability to travel up to 70% for field education, events, and business needs.
• Ability to work a flexible schedule as business dictates, including evenings and weekends as needed.