Director Area Independent Living Sales

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Lead Sales. Drive Occupancy. Shape Growth Across Communities.

At Lifespace Communities, sales leadership is more than hitting targets, it’s about creating meaningful connections, building high-performing teams, and helping residents confidently choose their next chapter. We’re looking for a strategic, results-driven Director Area Independent Living Sales to lead sales performance, occupancy growth, and Independent Living expansion across multiple communities.

If you are a proven multi-site sales leader with deep senior living expertise who thrives on coaching teams, driving revenue, analyzing markets, and creating strategies that deliver measurable growth, this is your opportunity to make a direct enterprise-wide impact.

What You’ll Do

As the Director Area Independent Living Sales, you will serve as a key sales leader responsible for driving occupancy, revenue growth, and sales excellence across assigned Lifespace Communities.

Key responsibilities include:

• Develop and execute regional sales strategies to achieve or exceed occupancy and revenue targets for Independent Living (IL) communities
• Partner with, mentor, and support Community Sales Directors to strengthen pipeline health, improve performance, and elevate sales execution
• Analyze market trends, competitive positioning, pricing, and occupancy performance to identify growth opportunities
• Drive lead generation, referral development, tours, and sales conversion strategies across multiple communities
• Collaborate with Executive Directors, Sales Leaders, Marketing, Operations, and Finance to align sales efforts with business goals
• Evaluate and optimize pricing strategies to maximize market competitiveness and revenue outcomes
• Lead regular sales reviews, performance discussions, and strategic planning sessions
• Utilize CRM tools and reporting to monitor KPIs, identify trends, and implement action plans

What You Bring

• 8–10+ years of senior sales leadership experience, ideally across multi-site or regional operations
• Required: Direct experience in CCRC/Life Plan communities with strong knowledge and experience selling LifePlan models, Type A and Type B contract sales
• Proven success driving occupancy, revenue, and sales performance across multiple communities or regional markets
• Deep understanding of IL sales strategy, consultative selling, and long-cycle decision-making within senior living
• Strong expertise in market analysis, pricing strategy, competitive positioning, forecasting, and sales pipeline management
• Experience coaching, mentoring, and developing high-performing Community Sales Directors or similar sales leadership teams
• Proficiency with CRM systems (Salesforce or similar) and Microsoft Office tools
• Bachelor’s degree in business, Marketing, or related field preferred

This is a high-impact leadership role where your expertise in CCRC/LifeCare sales, occupancy growth, and multi-community sales leadership will directly influence revenue performance and Independent Living success across Lifespace Communities.

If you are a high-performing senior living sales leader with deep Life Plan / Type A / Type B contract experience and know how to build momentum, coach teams, and drive results, we’d love to meet you.

Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.

COMPANY OVERVIEW:
Lifespace Communities, based in Dallas, Texas, is one of the nation’s top 10 largest nonprofit senior living organizations. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members. The organization is committed to creating communities where people are empowered to live their aspirations.

Equal Opportunity Employer

If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us!