Biotech and Pharmaceutical, Business Administration, Communication Skills, Cross-Functional, Disease, FDA (Food and Drug Administration), Field Trials, Hepatology, Legal, Market Share, Marketing, Marketing Strategy, Materials Testing, Medical Affairs, Pharmacy, Project Execution, Project/Program Management, Regulations, Reimbursement, Sales Management
Description
Director, Access Marketing
Location: Morristown, NJ (Hybrid – onsite 3 days/week)
Therapeutic Area: Hepatology
Reports To: Head of Market Access
Contractor role (3-4 months) with intent to transition to full-time engagement
About the Role
Seeking an experienced Director, Access Marketing, to support the launch and ongoing commercialization of its recently FDA-approved hepatology product. This role will be a key contributor to the Market Access strategy by developing and executing payer-focused value materials and access enablement tools that support pull-through across payer, hub, and field channels.
The ideal candidate brings deep pharmaceutical market access experience, thrives in a launch environment, and is comfortable translating access strategy into high-impact, field-ready materials. This role partners closely with Market Access leadership, payer field teams, Medical Affairs, and cross-functional stakeholders to ensure compliant, compelling, and effective access communications.
Key Responsibilities
Access Marketing Strategy & Execution
- Support the Head of Market Access in the development and execution of the access marketing strategy for a newly approved product
- Translate market access strategy into clear, compelling, and compliant payer value messaging
- Lead development of access marketing assets that support reimbursement, access, and payer pull-through
Payer & Field Enablement
- Develop payer-facing value proposition materials and slide decks for Payer Account Executives (PAEs)
- Create executive-level summaries and content tailored for business-focused payer stakeholders
- Create executive-level summaries and content tailored for clinical and pharmacy decision-makers
- Partner closely with payer field teams to ensure materials are field-ready and aligned with real-world payer conversations
Patient Hub & Pull-Through Materials
- Design and support development of materials for patient hub services and access pathways
- Ensure consistency of messaging across payer, hub, and commercial touchpoints to reinforce access strategy
Medical, Legal, and Regulatory Collaboration
- Lead access marketing materials through approved Medical, Legal, and Regulatory (MLR) review processes
- Collaborate with Medical Affairs to ensure clinical accuracy and compliance of payer-facing materials
Launch Execution & Optimization
- Manage access marketing execution during launch and early commercialization
- Capture and assess field feedback to inform refinements and enhancements
- Continuously evaluate and optimize materials to improve payer engagement and pull-through
30 / 60 / 90-Day Expectations
First 30–60 Days
- Design and develop access marketing and payer enablement materials
- Complete medical review and approval processes
- Deploy finalized materials to payer field teams for use
By 90 Days
- Manage access marketing execution through launch
- Reassess materials based on payer response and field feedback
- Implement updates and optimizations as needed
Qualifications
- Minimum of 10 years of pharmaceutical industry experience
- Demonstrated experience in Market Access, Access Marketing, Payer Marketing, or Reimbursement Strategy
- Strong understanding of payer dynamics and value proposition development
- Launch experience with a recently FDA-approved product
- Experience supporting payer field teams or account executives
- Therapeutic experience in hepatology, liver disease, or specialty pharmaceuticals
- Familiarity with payer value frameworks and access pathways
- Proven ability to work cross-functionally in a matrixed environment
- Strong communication, project management, and execution skills
- Ability to work onsite in Morristown, NJ, three days per week
Education
- Bachelor’s degree required
- Advanced degree preferred (e.g., MBA, MPH, MS, or related field)
TSP is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)
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Taylor Strategy Partners