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Digital Merchandiser - Genesco Brands Group

Genesco Inc

Nashville, TN

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JOB DETAILS
SKILLS
Analysis Skills, Computer Skills, Content Delivery/Distribution, Cross-Functional, Detail Oriented, Distribution Services, Forecasting, Market Trend Analysis, Marketing, Meet Sales Quota, Merchandising, Metrics, Online Product Merchandising, Organizational Skills, Performance Metrics, Photography, Promotional Strategy, Sales, Strategic Analysis, eCommerce
LOCATION
Nashville, TN
POSTED
30+ days ago
The Ideal Candidate

The Digital Merchandiser's function is both detail-intensive and wide in scope, requiring the capacity to work cross functionally with Merchandising, Marketing, Sales & Product teams to achieve annual Digital Sales Goals and Metrics. This role will be the merchandising expert on styles sold in all digital channels and will coordinate content, delivery dates, samples and inventory status.

How You Will Make an Impact

  • Manage and maintain a Price Master for each brand each season to reflect accurate costs, MAP & promotional prices, as well as new, active & discontinued inventory.
  • Manage & maintain the seasonal creation of all digital product content for each brand including descriptions, bullets, UPCs, ASINs, NRF codes, prices, attributes, size charts and images. Product content will be input into multiple systems such as Rithum, Syndic8 & Vendor Central using established templates.
  • Maintain marketplace product templates using business rules and lookup lists in Rithum.
  • Manage digital analytics/KPI's: Product Conversion, Category conversion, Average order value, and Sales additional metrics.
  • Manage and maintain the buy cycle and replenishment of inventory to adequately stock: Amazon FBA facilities, 3rd party facilities, and our internal distribution center to achieve divisional sales plans and objectives.
  • Recommend digital merchandise assortments by category and continually evaluate, analyze, and adjust assortments based on performance and sales trends.
  • Identify opportunities to increase conversion and average order value.
  • Analyze, forecast and interpret digital market and consumer trends
  • Develop & analyze digital promotional strategies.
  • Be the lead coordinator between merchandising and marketing for photography.
  • Assist with A+ content and videos on Amazon and other marketplaces and make listing corrections as needed.


Experience and Skills You'll Need to Have

  • Bachelor's Degree in Merchandising, Business, Marketing, or related field
  • Highly proficient MS computer skills with an emphasis in Excel.
  • 2+ years in Digital/eCommerce Merchandising experience
  • Result-driven achiever with exemplary planning and organizational skills, high degree of detail orientation.
  • Self-starter, ability to work independently and at the same time, ability to work closely together with several cross-functional partners.
  • Experience using online merchandising tools/ eCommerce platforms suggested
  • Apparel knowledge/experience suggested

About the Company

G

Genesco Inc

Founded in 1924, in Nashville, Tennessee, Genesco Inc. (NYSE: GCO) is a $3 billion specialty retail leader that sells footwear, headwear, sports apparel and accessories in more than 2,800 retail stores and leased departments throughout the U.S., Canada, the United Kingdom, the Republic of Ireland and Germany, principally under the names Journeys, Journeys Kidz, Shi by Journeys, Schuh, Schuh Kids, Little Burgundy, Lids, Locker Room by Lids, Lids Clubhouse, Johnston & Murphy, and on internet websites www.journeys.com, www.journeyskidz.com, www.shibyjourneys.com, www.schuh.co.uk, www.littleburgundyshoes.com, www.johnstonmurphy.com, www.lids.com, www.lids.ca, www.lidslockerroom.com, www.lidsclubhouse.com, http://shop.neweracap.com/ , www.trask.com, www.suregripfootwear.com and www.dockersshoes.com.

The Company's Lids Sports Group division, based in Indianapolis, operates the Lids headwear stores, the Locker Room by Lids and other team sports fan shops and single team clubhouse stores. In addition, Genesco sells wholesale footwear under its Johnston & Murphy brand, the Trask brand, the licensed Dockers brand, G.H. Bass & Co., SureGrip, and other brands.

For more information on Genesco and its operating divisions, please visit www.genesco.com.
COMPANY SIZE
500 to 999 employees
INDUSTRY
Sports and Physical Recreation
FOUNDED
1924
WEBSITE
http://www.genesco.com/