A/B Testing, Advertising, Budget Management, Budgeting, CSS (Cascading Style Sheet), Campaigns, Digital Media, HTML (HyperText Markup Language), Health Insurance, Insurance, JavaScript, Marketing, Marketing Strategy, Media Buying and Planning, Multiplatform/Cross-Platform, Online Marketing, Performance Analysis, Process Improvement, Reporting Skills, Web Programming, Wordpress
- Bonus based on performance
- Health insurance
- Opportunity for advancement
- Competitive salary
- Free uniforms
We're a fast-growing, multi-location Allstate agency seeking a seasoned Senior Media Buyer to lead our digital marketing initiatives. Since 2018, we've expanded from a single office to become one of Southern California's top-producing agencies through innovative marketing and exceptional service.
The Role: We're looking for an experienced Senior Media Buyer who can independently develop, implement, and optimize multi-channel digital campaigns from scratch. This role requires both strategic thinking and hands-on technical expertise.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies
- Build and manage campaigns across Google, Meta, and TikTok platforms
- Lead web development projects using WordPress
- Create and optimize landing pages for maximum conversion
- Manage substantial marketing budgets across multiple platforms
- Conduct A/B testing and implement data-driven optimizations
- Provide strategic recommendations based on performance analytics
Required Experience & Skills:
- Minimum 3 years of hands-on experience as a Media Buyer
- Proven success building campaigns from scratch on Google, Meta, and TikTok
- Advanced knowledge of WordPress and web development
- Strong technical background in HTML, CSS, and basic JavaScript
- Experience with conversion tracking implementation
- Demonstrated success managing large advertising budgets
- Advanced analytics and reporting capabilities
Must Have Technical Skills:
- Google Ads & Analytics certification
- Meta Business Suite expertise
- TikTok Ads Manager proficiency
- WordPress development and optimization
- Landing page design and optimization
- Conversion tracking setup and management
What We Offer:
- Competitive senior-level salary + performance bonuses
- Health benefits
- Paid time off
- Professional development budget
- Career growth opportunities
- Dynamic, fast-paced environment
Join our team and drive our digital marketing success to the next level!
The agency staff opportunity is not an employment opportunity directly with Allstate Insurance Co.; but rather employment as a staff member with Allstate Exclusive Agents, who are independent contractors. ® 2021 Allstate Insurance Co.
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Allstate Insurance Agency - Joseph Shahrour