Digital Marketing Specialist

Digital Marketing Specialist

Soil-Nail Holdings: HQ 15 Digital Marketing

Our content requires translating complex geotechnical concepts for engineers, DOT project managers, and infrastructure owners. Candidates who thrive here are genuinely curious about how things work - and skilled at making technical subject matter compelling and accessible.

Essential Responsibilities

Social Media Responsibilities

• Develop social media content plans that are consistent with GSI's, Access Limited's, RoadGuard's, and other brands' identities and overall digital marketing strategies.
• Create consistent, meaningful content on all social media platforms for all brands, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns - using AI-assisted tools where appropriate to accelerate content production.
• Prepare content for engineers to share/repost company updates on their personal social media accounts.
• Communicate with social media followers, including responding to queries in a timely manner.
• Stay up-to-date with emerging social media platforms, trends, and AI capabilities to identify new opportunities.

Email Marketing Responsibilities

• Conceptualize marketing campaigns that speak directly to the pain points of existing and prospective clientele - including DOTs, general contractors, engineers, and infrastructure asset owners.
• Create well-written copy that is free from mistakes, utilizing AI writing tools to improve efficiency without sacrificing brand voice or quality.
• Distribute emails through the use of automation software.
• Monitor and report on the performance of each campaign.

Collaboration and Reporting

• Collaborate with the marketing team to align digital content strategies with broader marketing goals and campaigns.
• Coordinate with graphic designers, copywriters, Product Development Engineers (PDEs), and other stakeholders to ensure timely and accurate content delivery.
• Generate regular reports on key metrics, such as email performance, social media engagement, and resulting website traffic.
• Provide insights and recommendations based on data analysis to optimize digital content strategies.
• Support broader marketing initiatives as needed, including campaign development, content production for multiple brands, and marketing operations.

Basic Qualifications

• Excellent written and verbal communication skills and must have a proficient understanding of email marketing and social media management and strategy.
• Outstanding copywriting and copyediting abilities with a keen eye for detail, including the ability to review and refine AI-generated content.
• Demonstrated ability to learn and accurately represent highly technical subject matter; experience in construction, engineering, infrastructure, or industrial industries strongly preferred.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Creative mindset and ability to think outside the box to develop engaging content.
• Analytical skills to measure campaign performance and derive actionable insights.
• Ability to work in a fast-paced environment and meet tight deadlines.

Preferred Qualifications

• Bachelor's degree in marketing, advertising, communications, business, journalism, or a related field.
• Proven experience in email marketing, social media management, and content creation.
• Proficient in email marketing automation tools and social media management platforms.
• Comfortable utilizing a variety of digital marketing software to report on analytics, as well as utilizing AI tools to produce and optimize content more efficiently.
• Experience with AI content generation platforms (e.g., ChatGPT, Claude, Jasper, or similar) is a plus.
• Certifications in Marketing Automation & Social Media Management Tools.
• Familiarity with B2B marketing to technical or professional audiences (engineering, construction, infrastructure, or adjacent industries).

US pay range for this role.

$66,000-$89,000 USD

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