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Digital Marketing Specialist

Axelon

Toronto, ON

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JOB DETAILS
SALARY
$30–$30 Per Hour
SKILLS
Adobe Product Family, Campaigns, Content Management, Email Campaign, Email Management/Administration, Email Marketing, Event Management, Localization, Maintain Compliance, Marketing, Marketing Strategy, Microsoft Dynamics, Online Marketing, Regulatory Compliance, Search Engine Optimization (SEO), Testing, User Interface/Experience (UI/UX), Web Content Management System (WCMS), Webinar
LOCATION
Toronto, ON
POSTED
4 days ago

Job Title: Digital Marketing Specialist

Location: Toronto, ON

Pay Rate: $30/hr

Duration: 6+ Month Contract

Work Mode: Hybrid

Manager is looking for recent email campaigning experience on the resume. 

Summary:

  • Collaborate with campaign managers to execute digital marketing strategies.
  • Focus on email marketing and web content management.

Responsibilities:

  • Email Marketing Execution:
    • Build, test, and deploy email campaigns using Microsoft Dynamics 365 Marketing.
    • Implement advanced segmentation and targeting for effective messaging.
    • Ensure compliance with regulations such as CAN-SPAM and GDPR.
  • Web Content Authoring & Management:
    • Create and update landing pages and web assets using Adobe Experience Manager.
    • Maintain localization and global content for consistent brand experience.
    • Make SEO-friendly updates to enhance user experience.
  • Webinar & Virtual Event Support:
    • Set up registration forms and manage automated communications for events.
    • Develop follow-up email sequences to nurture leads post-event.

Requirements:

  • Proficiency in Microsoft Dynamics 365 Marketing for email campaign management.
  • Experience with web content management systems, preferably Adobe Experience Manager.
  • Understanding of compliance regulations in digital marketing.

Preferred Skills:

  • Strong email marketing skills with a focus on segmentation and personalization.
  • Experience in managing virtual events and webinars.
  • Basic knowledge of SEO and UX principles.

About the Company

A

Axelon