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Digital Marketing Specialist

The Larson Group

Strafford, MO

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JOB DETAILS
SKILLS
Adobe After Effects, Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Advertising, Apple Macs, Brand Marketing (Branding), Business-to-Business (B2B), CSS (Cascading Style Sheet), Campaigns, Content Development, Editing, Event Management, Graphic Design, HTML (HyperText Markup Language), Lead Generation, Leadership, Marketing, Marketing Campaign, Media Campaigns, Multimedia Software, Online Marketing, Public/Media/Press/Analyst Relations, Reporting Skills, Return on Investment (ROI), Revenue Growth, Social Media, Strategic Planning, Team Player, Web Design, eCommerce
LOCATION
Strafford, MO
POSTED
10 days ago

The Larson Group Peterbilt is looking for a Digital Marketing Specialist to join our team!

The Digital Marketing Specialist's primary responsibility is to assist the marketing team in the implementation of all marketing activities by working to increase brand awareness, drive sales, and ultimately generate new business leads.This position will utilize technology in creative ways to best serve customers and TLG Department Managers effectively.

Responsibilities:

  • Successfully coordinate, produce, and execute digital marketing campaigns.
  • Work with internal departments in multiple regions on various marketing and branding initiatives.
  • Support the marketing department by measuring campaign results and providing reporting.
  • Utilize technology and creatively work with all levels of employees to identify effective and efficient ways to best serve customers' (B2B/B2C) wide range of needs.
  • Engage and connect with customers through our ongoing social media campaigns.
  • Maintain and update content on our websites and create landing pages to support digital marketing campaigns.
  • Shoot photos and video with professional grade equipment to assemble and build a media bank.
  • Network with a wide variety of industry leaders and professionals for sponsorship, event, and media opportunities.
  • Assist HR and Department Managers in recruiting advertisements and media.
  • Spot marketing trends and work with leadership team on tracking ROI.
  • Develop strategies for content creation, customer event planning and internal communication.

Qualifications:

  • Bachelor's degree (BA/BS) in marketing, PR, communication, or related field is preferred.
  • Two or more years of experience in a marketing or media creation role is required.
  • Experience with graphic design, social media, and photo editing is required.
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro and After Effects) is preferred.
  • Familiarity with HTML/CSS, MAC products and multi-Media editing software is recommended.

About the Company

T

The Larson Group

The Larson Group (TLG), one of the largest Peterbilt dealer groups in the country, has been providing customers across the Midwest with exceptional service since 1988. As a family owned and operated company, The Larson Group has built a solid reputation for providing superior quality products and services. When it comes to transportation equipment and services, TLG provides our customers with the full package—a knowledgeable staff, professional, courteous, and highly trained service technicians—and the comfort of knowing you will be treated as part of the family. TLG is a full service dealer organization offering new and used truck sales, service, parts, body shop, financing, truck rental and leasing, and contract maintenance products.

COMPANY SIZE
1,500 to 1,999 employees
INDUSTRY
Transportation and Warehousing
FOUNDED
1987
WEBSITE
http://tlgtrucks.com/