Digital Marketing Specialist - Security Equipment

The Staff Pad has partnered with a premier wholesale distributor of electronic security & low -voltage solutions, located in St. Louis, MO, and we are seeking a Digital Marketing Specialist to lead and execute the company’s digital marketing initiatives. <\/span>
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This role supports customer engagement, lead generation, and revenue growth while providing dedicated day -to -day digital marketing ownership without requiring eCommerce administration or advanced IT responsibilities.<\/span>
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What You'll Do<\/span>
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Reporting to the Manager - Marketing, this hands -on role combines creative execution with data -driven decision -making to strengthen customer engagement and support the company’s transition to digital -first customer experience.<\/span>
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Digital Campaign Execution<\/span>
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• Execute email marketing campaigns, promotions, and weekly digital flyer communications<\/span>
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• Build, schedule, and optimize campaigns in HubSpot<\/span>
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• Coordinate digital marketing calendars aligned with vendor promotions and company initiatives<\/span>
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• Ensure campaigns launch accurately and on schedule<\/span>
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• Maintain consistent brand messaging across digital channels<\/span>
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  Social Media, Content & Lead Generation<\/span>
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  • Manage social media channels, including LinkedIn and Facebook<\/span>
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  • Create and schedule content for promotions, events, and brand awareness<\/span>
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  • Support CRM lead capture, segmentation, and marketing automation workflows<\/span>
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  • Assist with customer nurturing campaigns and MQL generation<\/span>
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  • Collaborate with sales teams and vendors on co -marketing initiatives<\/span>
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    Analytics, SEO & Performance<\/span>
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    • Monitor campaign performance using Google Analytics and platform reporting tools<\/span>
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    • Track KPIs including open rates, click -through rates, engagement, MQL contribution, and conversions<\/span>
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    • Support SEO initiatives - keyword research, content optimization, and landing page enhancements<\/span>
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    • Identify opportunities to improve digital engagement and campaign performance based on data<\/span>
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    • Develop and maintain marketing dashboards for leadership review<\/span>
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      Data, Tools & Stewardship<\/span>
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      • Maintain CRM data quality including contact accuracy, segmentation hygiene, and list management<\/span>
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      • Coordinate digital assets and content with graphic design and marketing teams<\/span>
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      • Stay current on digital marketing trends and emerging technologies<\/span>
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      • Support adoption and utilization of marketing platforms such as HubSpot, Google Analytics, and D365 Marketing<\/span>
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        What We Are Looking For<\/span>
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        Qualifications<\/span>
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        Required<\/span>
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        • Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field preferred<\/span>
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        • 3–5 years of experience in digital marketing, marketing coordination, or a related field<\/span>
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        • Hands -on experience with email marketing and marketing automation (HubSpot preferred)<\/span>
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        • Experience managing business social media channels, including LinkedIn and Facebook<\/span>
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        • Working knowledge of SEO and Google Analytics<\/span>
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        • Strong written and verbal communication skills<\/span>
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        • Occasional routine physical activity (walk, sit bend etc) and the ability to lift up to 25 pounds.<\/span>
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        • Visual acuity, depth perception, and focus adjustment to perform job duties<\/span>
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          Preferred<\/span>
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          • B2B marketing experience<\/span>
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          • CRM experience with platforms such as HubSpot, D365, or Salesforce<\/span>
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          • Experience with Adobe Creative Suite, Canva, or similar design tools<\/span>
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          • Familiarity with website content management systems and eCommerce platforms<\/span>
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          • Experience with Google Ads or paid social campaigns<\/span>
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          • Background in distribution, supply chain, or specialty B2B industries <\/span>
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            Skills & Attributes<\/span>
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            • Detail -oriented with a strong focus on accuracy and consistency<\/span>
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            • Highly organized and able to manage multiple priorities<\/span>
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            • Self -motivated, dependable, and able to work independently<\/span>
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            • Adaptable and confident in making decisions & adjusting priorities as needed<\/span>
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            • Professional, respectful, and collaborative in all communications<\/span>
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            • Thrives in a fast -paced environment while maintaining quality<\/span>
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            • Committed to delivering high -quality work with strong follow -through<\/span>
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            • Calm under pressure and results -oriented <\/span>
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              If you are a results -driven digital marketer who enjoys combining creativity with analytics to drive business growth, we encourage you to apply today!<\/span>
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