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Digital Marketing Specialist

WECTEC Staffing Services LLC

Juno Beach, FL

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JOB DETAILS
SKILLS
Adobe Creative Suite, Advertising and PR, Alliance/Partner Management, Americans with Disabilities Act (ADA), Analysis Skills, Best Practices, Blog, Business-to-Business (B2B), CSS (Cascading Style Sheet), Campaigns, Channel Strategies, Communication Skills, Content Management, Content Management Systems (CMS), Customer Experience, Customer Relationship Management (CRM) Systems, Customer Training, Data Management, Detail Oriented, Email Campaign, Email Marketing, Email Technology, HTML (HyperText Markup Language), Identify Issues, Journalism, Lead Generation, Lead Management, Learning Management System (LMS), Marketing, Marketing Campaign, Multitasking, Online Marketing, Organizational Skills, Problem Solving Skills, Process Development, Process Improvement, Project/Program Management, Quality Assurance, Reporting Dashboards, Salesforce.com, Technical Consulting, Time Management, User Experience Design (UXD)
LOCATION
Juno Beach, FL
POSTED
11 days ago

BHI Energy is seeking a Digital Marketing Specialist for a long term contract assignment.  As part of the B2B Digital Experience team you will work closely with B2B partners managing and delivering our HubSpot email marketing initiatives.  


Summary:

This role has client-facing responsibilities including but not limited to technical consulting for lead generation, and email development, prospect journey, campaign workflows, data management, testing, client training and analytics reporting.

 

  • Execute multiple digital marketing campaigns using HubSpot creating campaign workflows
  • Collaborate and work with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products to our partners
  • Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance as well as internal development process standards and platform governance
  • Give realistic estimates of work and deliver on those timelines
  • Proactively identify, troubleshoot, and address issues as they arise
  • Responsible for the improvement, governance, and maintenance of HubSpot processes by proactively gathering input from internal and external stakeholders and providing feedback and suggestions to management
  • Maintain the drive to be passionate about delivering a customer experience that exceeds expectations
  • Actively identify process improvement opportunities 

 



Required Qualifications/Education/Education:

 

Education:  B.A. or B.S. degree- bachelor's degree in related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.)

Must have at least 4+ years of experience. 


  • Experience in lead management systems (LMS), content management systems (CMS). Marketing Systems (Email) and CRMs (Salesforce)
  • Expert in HubSpot Marketing
  • Expert managing and creating digital marketing campaigns; email campaigns workflows, reporting dashboards.
  • Deep knowledge of the email channel and digital analytics best practices
  • Passion for digital marketing with understanding of HTML, CSS and other Adobe CS
  • Certified HubSpot Inbound a plus
  • Have strong communication skills, excellent attention to detail, be well-organized and able to handle multiple projects simultaneously with a tenacious belief in hitting deadlines and meeting commitments.
  • Demonstrate analytical thinking and independent management skills
  • Proficiency in blogging platforms and/or content management skills

About the Company

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WECTEC Staffing Services LLC