Our clients are looking for a results-driven Digital Marketing Specialist to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategicfocused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts.
Duties:- Lead and scale SEM campaigns (Google Ads, Bing) with a strong focus on ROI
- Develop and execute SEO strategies to improve keyword rankings and organic visibility
- Drive AI/LLM optimization to position content within tools like ChatGPT and Google AI results
- Support website updates, content creation, and overall digital presence (WordPress)
- Generate and optimize lead flow (MQLs & SQLs) tied directly to revenue
- Track, analyze, and report on performanceown the numbers
Requirements:- 5+ years of SEM and SEO experience in a B2B environment
- Experience marketing high-value, solution-based products or technical services
- Hands-on experience with Google Ads, analytics tools, and CRM platforms (Dynamics or similar)
- Strong understanding of AI search / LLM optimization (ChatGPT, Gemini, etc.)
- Proven track record of driving measurable results
Key Metrics for Measurability: - CPC, CPL, CPA
- Keyword rankings (Top 10 %)
- MQLs, SQLs, and pipeline growth
- Marketing-driven revenue
Technical skills needed: - WordPress or similar CMS
- Marketing analytics and reporting tools
- CRM systems
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