This range is provided by LHH. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$55,000.00/yr - $70,000.00/yrOverviewAre you a data-driven digital marketer with a passion for optimizing websites and driving measurable results? Our client, a well-established and growing company in the consumer goods and retail space, is seeking a Digital Marketing Specialist to join their collaborative marketing team.This role is ideal for someone who thrives in a fast-paced environment, enjoys cross-functional collaboration, and is eager to make a tangible impact on digital performance.Key ResponsibilitiesManage day-to-day website updates, content uploads, and performance monitoring.Optimize site structure and content for SEO, accessibility, and mobile responsiveness.Collaborate with UX, design, and development teams to launch high-performing landing pages.Implement and manage Google Tag Manager containers, triggers, and tags.Analyze website and campaign performance using GA4, Search Console, and other tools.Support digital campaigns, promotions, and A/B testing initiatives.Maintain data integrity across the site, including URL structure, redirects, and schema markup.Stay current on digital marketing trends and best practices.Qualifications3+ years of experience in digital marketing, e-commerce, or web management.Proficiency in HTML/CSS and experience with CMS platforms (e.g., WordPress).Hands-on experience with Google Analytics (GA4), Google Tag Manager, and SEO tools.Strong understanding of digital marketing channels and performance metrics.Excellent communication, project management, and problem-solving skills.Bachelor's degree in Marketing, Business, or a related field.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesHuman Resources ServicesBenefitsMedical insuranceVision insurance401(k)#J-18808-Ljbffr