Digital Marketing Specialist at Quest Diagnostics
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More: Impact Discover a role that empowers some of life's most important healthcare decisions.
Digital Marketing Specialist
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Category Corporate Location Cincinnati, Ohio Job function Sales & Marketing Job family Marketing
Shift Day Employee type Regular Full-Time Work mode Remote
Job DescriptionThe Digital Marketing Specialist will assist in the planning, execution, and optimization of our digital marketing efforts. This includes the implementation of campaign tactics through enterprise systems such as content management systems, paid media platforms, marketing automation systems, SEO and social tools, web analytics, and more. The selected candidate will join a high performing, collaborative and supportive HCIT (Healthcare IT) marketing team to best maximize their skillset while supporting the broader business.This is a remote opportunity. Responsibilities: Function as a "Power User" of the company's digital marketing platforms, such as content management systems, paid media platforms, marketing automation systems, etc.Plan and administer marketing campaigns; test and analyze workflow, lead generation, lead nurturing and lead scoring; and identify tactics for improvementDesign digital marketing assets (advertisements, collateral, PPT presentations, case studies, and white papers) in support of driving demand and lead generationConfigure and generate reports and organize assets/campaigns within the digital marketing systemsParticipate in implementation of enhancements and upgrades to digital marketing platforms as neededParticipate in SEO and SEM efforts, including keyword, page, and image optimization for search engines.Develop an understanding of organizational data in order to segment communications for appropriate target audiencesCollaborate with peers to develop and support the digital aspects of marketing campaignsMeasure performance of digital marketing efforts using a variety of web analytics toolsQualifications: Required Work Experience: 3 to 5 years' experience in digital marketing, including at least 1-2 years of experience configuring and managing complex campaigns in digital marketing platforms.Preferred Work Experience: Experience with content management systems such as Adobe Experience Manager to create and edit website content is a plusExperience with developing and implementing Search Engine Optimization (SEO) strategies a plusKnowledge:Must be comfortable with digital marketing concepts, content management systems, customer relationship management, and marketing automation software, and possess web development and digital design skills (HTML and CSS at a minimum)Knowledge of content management systems requiredKnowledge of marketing automation platforms requiredExperience with or certification in Adobe Experience Manager a plusExperience with or certification in Salesforce Marketing Cloud or Eloqua a plusFully proficient with various software programs such as Word, Excel, PowerPoint, OutlookJavaScript knowledge is a plusSkills: Strong project management skillsStrong networking skillsSelf-driven and able to work within a team, as well as independentlyAbility to listen well and take constructive feedbackEducationBachelor's Degree in Marketing, Business, Advertising, Communications or other related discipline59949Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume. Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
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What it's like to work here
Culture Our people contribute to fostering an inspiring and supportive workplace where we empower better health for our customers every day. Through our 11 Employee Business Networks (EBNs) employees can grow, connect, and contribute with professional development, mentorship, EBN program offerings, and community engagement. Each of our Quest Employee Business Networks is open to all employees. View more
Benefits We strive to ensure our people live a healthier lifestyle by offering programs and solutions that help you take care of yourself and those you love. Find out how our benefits give you everything you need to live your best life. View more
Corporate Social Responsibility Report We''re committed to promoting a healthier world, creating an inspiring workplace, and building value for all stakeholders. Discover how we''re making this happen in our annual reports. View more
Job Seeker Resources | Quest Diagnostics No matter where you are in your journey with us, you''re probably curious about our hiring process. With that in mind, check out some of the most frequently asked questions we get from candidates below. View more
Upcoming events | Quest Diagnostics Our events are the perfect way to meet us and discover more about what it means to choose a career with Quest. Here's the place to keep your calendar up-to-date with all the details of our upcoming virtual and in-person events. View more
Innovations and Insights | Quest Diagnostics We're a customer-first organization dedicated to creating a healthier world. We offer an environment that encourages curiosity. Ready to collaborate with us? Explore the areas below or search all open jobs to discover your next meaningful and challenging role. View more
Students & early career | Quest Diagnostics Whether you are transitioning from high school, college or to civilian life after serving in the military, we have programs that can help you reach your goals - and share in the incredible work we do. At the same time, you'll be able to enjoy the satisfaction that comes with joining a network of 50,000 brilliant minds united by a shared passion to build a healthier future. View more
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Equal employment opportunity
Quest Diagnostics is an equal employment opportunity employer. Our policy is to recruit, hire and promote qualified individuals without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any any other legally protected status . Quest Diagnostics observes minimum age requirements established by federal, state and/or local laws, and will ask an applicant for verification when deemed necessary. Quest Diagnostics is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please complete the accommodation request form.
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