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Digital Marketing Specialist 1

Mindlance

Birmingham, AL

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JOB DETAILS
SKILLS
Budgeting, Campaigns, Communication Skills, Competitive Analysis/Strategy, Custom Media, Data Analysis, Email Marketing, Email Software, Google Analytics, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Plan, Marketing Software, Marketing Strategy, Multiplatform/Cross-Platform, Newsletter, Online Advertising, Online Marketing, Pay-Per-Click Advertising, Performance Analysis, Presentation/Verbal Skills, Project/Program Management, Promotional Programs, Return on Investment (ROI), Search Engine Optimization (SEO), Social Media, Social Media Marketing, Time Management, Web Analytics, Website Conversion, Writing Skills
LOCATION
Birmingham, AL
POSTED
4 days ago

Job Details:
Job Title: Digital Marketing Specialist
Location: Birmingham, AL
Duration: 2 Months
Type: Full-Time, Contract

Description:
A company is looking for a Digital Marketing Specialist to plan, execute, and manage digital marketing campaigns and strategies to promote products, services, or brand online. In this role, you will develop and implement comprehensive digital marketing strategies aligned with business objectives. You will optimize website content for SEO, plan and manage online advertising campaigns (PPC, display, social media), create and promote engaging digital content across various platforms, manage social media accounts, execute email marketing campaigns, and monitor campaign performance using analytics tools. You will also identify opportunities for conversion rate optimization, implement marketing automation, conduct competitor analysis, and manage the digital marketing budget to maximize ROI.

Top 5-7 Skills:

  1. SEO optimization and organic search strategy

  2. Online advertising (PPC, display, social media ads)

  3. Content creation and copywriting for digital channels

  4. Social media management and community engagement

  5. Email marketing campaign execution (newsletters, drip campaigns)

  6. Data analysis and reporting (Google Analytics, social media analytics)

  7. Marketing automation tools and lead nurturing

Requirements for the role:

  • Proven experience in digital marketing, including managing online advertising campaigns, SEO, content marketing, and social media

  • Proficiency in digital marketing tools and platforms (Google Ads, Google Analytics, SEO tools, email marketing software, social media management tools)

  • Strong content creation and writing skills for various digital channels

  • Ability to analyze data, extract insights, and make data-driven decisions

  • Creative mindset to develop innovative and engaging digital marketing campaigns

  • Strong written and verbal communication skills

  • Ability to adapt to changing digital marketing trends, algorithms, and technologies

  • Effective project management skills to meet deadlines and manage multiple campaigns simultaneously

Education and Experience:

  • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field (preferred)

  • Proven experience in digital marketing as outlined above

  • Or equivalent combination of education, experience, and training

Preferred Qualifications (Nice to Have):

  • Relevant digital marketing certifications (Google Ads, HubSpot, etc.)

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.

About the Company

M

Mindlance