Digital Marketing Manager

1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.About UsWould you like to be part of a fast-growing team that believes no one should have to succumb to viral‑mediated cancers? Naveris, a commercial stage, precision oncology diagnostics company with facilities in Boston, MA and Durham, NC, is looking for a Digital Marketing Manager team member to help us advance our mission of developing and delivering novel diagnostics that transform cancer detection and improve patient outcomes. Our flagship test, NavDx, is a breakthrough blood‑based DNA test for HPV cancers, clinically proven and already trusted by thousands of physicians and institutions across the U.S.OpportunityNaveris is seeking a Digital Marketing Manager to assist in the development and execution of omnichannel digital strategies targeting both physicians and patients. This role is responsible for managing and optimizing all digital marketing programs—including website, paid media, email automation, SEO/SEM, and analytics—to drive awareness, engagement, and utilization of NavDx ® testing.The ideal candidate is a hands‑on, data‑driven marketer with experience in healthcare or diagnostics and a deep understanding of digital channels that reach clinicians and patients effectively. You will collaborate cross‑functionally with Marketing, Sales, Clinical, and Medical Education to ensure that all digital touchpoints deliver consistent brand messaging and measurable business outcomes.Job ResponsibilitiesDevelop and own the digital marketing roadmap for both direct‑to‑physician and direct‑to‑patient initiatives, aligning with brand, content and commercial prioritiesPlan, launch, and optimize integrated digital campaigns across email, web, paid media, social, and search to drive engagement and conversionEnsure cohesive messaging and targeting across channels, leveraging data to personalize and automate outreach where possibleMeasure campaign performance and ROI, using insights to refine strategyMarketing Automation & CRMLead campaign development, build‑outs, execution, and reporting within Salesforce Marketing Cloud Engage (preferred)If not Salesforce Marketing Cloud, demonstrate equivalent expertise in HubSpot, Marketo, or a comparable marketing automation platformDesign and execute automated journeys and segmented campaigns for both clinician and patient audiencesManage email compliance (CAN‑SPAM, GDPR) and ensure CRM data hygiene in partnership with Sales OperationsWebsite Development & ManagementOversee the Naveris.com website, including strategy, UX optimization, and vendor managementPartner with IT, Content, and Designers to enhance site design, SEO, and performance metricsTrack and report on website engagement, lead flow, and conversion metrics using analytics tools such as Google Analytics, Tag Manager, and Search ConsoleContent & Creative CollaborationWork closely with internal team and agencies in the creation of creative assets (emails, landing pages, ads, infographics, videos) that support campaign objectivesWork closely with members of the marketing team to align content strategy into clear, compelling digital narratives appropriate for physician and patient audiencesAnalytics, Reporting & OptimizationDefine KPIs for digital performance across paid, owned, and earned channelsBuild dashboards to track campaign engagement, conversion, and pipeline contributionContinuously test, learn, and optimize creative, targeting, and channel mix to improve efficiency and impactRequirementsBachelor's degree in Marketing, Communications, Life Science or related field; advanced degree a plus5–8+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology. Direct experience in precision oncology diagnostics preferredProven experience designing and executing omnichannel campaigns targeting both healthcare providers and patientsHands‑on experience managing and optimizing websites, SEO, and digital advertising campaigns (Google Ads, LinkedIn, programmatic)Proficiency in Salesforce Marketing Cloud strongly preferred; experience with HubSpot, Marketo, or Pardot acceptedStrong analytical and reporting skills, with experience using Google Analytics, Tableau, Salesforce or equivalent toolsDemonstrated ability to manage external agencies, creative vendors, and web developersExcellent communication skills and cross‑functional collaboration experienceComfortable operating in a fast‑paced, high‑growth commercial diagnostics environmentCompliance ResponsibilitiesHealth Insurance Portability and Accountability Act (HIPAA) is a federal law that describes the national standards to protect sensitive patient health information from being disclosed without the patient's consent or knowledge. All roles at Naveris require compliance with legal and regulatory requirements of HIPAA and acceptance and adherence to all policies and standards at Naveris. Personnel acknowledges they are personally responsible for reporting any suspected violations or abuse and are required to complete HIPAA training when joining the company.Why Naveris?In addition to our great team and advanced medical technology, we offer our employees competitive compensation, work/life balance, remote work opportunities, and more!Equal Opportunity EmployerNaveris is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We don't just accept differences - we celebrate and support them. We do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service or other non‑merit factor.Seniority levelMid‑Senior levelEmployment typeFull‑timeJob functionSales, General Business, and EducationIndustriesWireless Services, Telecommunications, and Communications Equipment Manufacturing#J-18808-Ljbffr