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Digital Marketing Manager, Third Party

Ursus, Inc.

San Diego, CA(remote)

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JOB DETAILS
SALARY
$39–$53.19 Per Hour
SKILLS
Alliance/Partner Management, Alliance/Partner Marketing, Analysis Skills, Best Practices, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Content Delivery/Distribution, Content Management, Content Syndication, Cross-Functional, Data Quality, Delivery Management, Demand Generation, Ecosystems, Forecasting, International Marketing, Lead Generation, Machine Learning, Marketing, Marketing Plan, Media Buying and Planning, Media Campaigns, Negotiation Skills, Online Marketing, Operational Audit, Performance Management, Public/Media/Press/Analyst Relations, Quality Assurance, Quality Management, Quality Metrics, Service Level Agreement (SLA), Strategic Accounts, Supplier Relationship Management (SRM), Time Management, Vendor/Supplier Management, Vendor/Supplier Relations, Website Conversion
LOCATION
San Diego, CA
POSTED
30+ days ago
JOB TITLE: Digital Marketing Manager
LOCATION: Remote
DURATION: 6 Months
PAY RANGE: $39 - $53/hr.

TOP 3 SKILLS:
  • 5+ years of hands-on B2B demand generation experience in Account-Based Marketing (ABM), B2B Digital Marketing, and Content Syndication.
  • Experience in Media Buying and Paid Media execution for third-party and syndication programs supporting pipeline and database growth.
  • Experience in External Vendor Management, including managing agencies and partners, ensuring execution, optimization, and lead quality standards.

Company:
Our client is a unified analytics platform that helps organizations accelerate innovation by simplifying data engineering, machine learning, and analytics at scale.

Job Description:
The Digital Marketing Manager, Third Party contractor, is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house subject matter expert for lead generation and content distribution, informing the strategy for third-party media and syndication campaigns. You’ll work cross-functionally with Media Planners and Regional Marketers to align your execution with core business objectives and database growth.

The impact you will have:
  • Establish third-party media and content syndication as a reliable growth engine that meets or exceeds annual database growth and pipeline contribution targets across priority regions.
  • Design and scale ABM-focused syndication programs that materially increase qualified pipeline from named and strategic accounts while improving lead-to-opportunity conversion rates versus baseline.
  • Build and execute a channel roadmap that keeps quarterly investment within plan while improving forecast accuracy and overall pipeline-per-dollar efficiency for the channel.
  • Improve lead quality from third-party sources by continuously optimizing partner mix, targeting, filters, and content alignment, resulting in higher opportunity creation and win rates from these programs.
  • Lead agency relationships and media buys for third-party and syndication programs, ensuring flawless execution, disciplined optimization, and measurable return on spend across partners.
  • Ensure third-party leads are delivered accurately, on time, and in line with agreed SLAs and data quality standards by implementing an end-to-end tracking, tagging, and lead routing framework with Web, Marketing Ops, and Analytics.
  • Develop a high-performing ecosystem of third-party vendors and agencies, regularly evaluating, scaling, or replacing partners to maximize return on spend and channel performance.
  • Codify and share global best practices for third-party media and syndication, enabling regional marketers and media planners to launch campaigns faster and more consistently while maintaining lead quality standards.

What we look for:
  • 5+ years of hands-on B2B demand generation experience managing content syndication and/or third-party media programs at scale, with direct ownership of database growth and/or pipeline targets.
  • Proven experience using lead orchestration platforms such as Integrate, Demandbase, or similar to manage complex lead delivery, QA, and routing workflows.
  • Demonstrated ability to design and optimize ABM-focused programs (account selection, targeting, creative, and offers) that drive measurable pipeline from named and strategic accounts.
  • Strong analytical skills with a track record of turning lead-to-opportunity and pipeline data into clear channel recommendations, forecasts, and quarterly investment plans.
  • Experience building and managing vendor and agency relationships, including evaluating performance, negotiating improvements, and making scale vs. sunset decisions.
  • Hands-on collaboration with Web, Marketing Operations, and Analytics teams to implement tagging, tracking, and measurement frameworks across the marketing stack.
  • Ability to operate in a fast-paced, global environment, managing multiple concurrent campaigns while maintaining a high bar for execution detail and data accuracy.

Must Have Skills:
  • Account-Based Marketing (ABM)
  • B2B Digital Marketing
  • Content Syndication
  • External Vendor Management
  • Media Buying
  • Paid Media


BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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About the Company

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Ursus, Inc.