POSITION SUMMARY:
The Digital Marketing Manager is responsible for managing the company's digital presence, planning and executing integrated programs across various forms of media to include but not limited to paid media, SEO, website/CRO, email/nurture, webinars, and social to generate qualified pipeline and revenue. This position collaborates closely with Product Marketing, Marketing Communications, Information Systems, and Commercial Operations to turn scientific interest into measurable demand.
DUTIES AND RESPONSIBILITIES:
o Build quarterly digital plans aligned to strategic campaigns, personas, launches, and revenue targets.
o Create campaign briefs with objectives, audiences, messaging, and KPIs.
o Paid Media (SEM/Display/LinkedIn/Programmatic): Architect accounts, keywords/audiences, bids, and experiments; optimize for CVR, CPL/CPA, and pipeline. Collaborate with SEO/SEM Specialist on SEM.
o Web: Drive web strategy with focus on conversions. Work with SEO/SEM Specialist on SEO strategy and implementation.
o Landing Pages: Build/test pages and forms using marketing automation platform and run A/B tests to maximize KPIs.
o Email & Marketing Automation (Marketo/HubSpot/Eloqua): Manage nurturing, scoring, routing logic, and deliverability. Collaborate with MarCom and PMM on content and Commercial Operations on execution within marketing automation platform.
o Webinars/Virtual Events: Collaborate with Campaign & Events Manager to execute internal webinars.
o Social Media (LinkedIn/YouTube): Develop and execute organic and paid social media strategy, collaborating with Marketing Communications and Product Marketing on content.
o Manage GA4 and GTM configurations, conversion events, and QA; ensure accurate pixels across channels.
o Maintain attribution and taxonomy (UTMs, campaign naming); partner with Salesforce/CRM and Commercial Operations on dashboards (Looker Studio/BI).
o Report weekly/monthly on CTR, CVR, CPC, CPL/CPA, MQL/SQL, pipeline/revenue influence; translate insights into next actions.
o Ensure compliance with brand, claims, and privacy (GDPR/CCPA/CASL); manage cookie consent and data hygiene.
o Collaborate with Product Marketing on audience/offer/message fit and content briefs.
o Coordinate with Campaign & Events to design and execute digital campaigns and event promotion.
o Collaborate with Commercial Operations on marketing automation
EXPERIENCE AND QUALIFICATIONS:
o Life Sciences preferred).
KNOWLEDGE, SKILLS AND ABILITIES:
PHYSICAL DEMANDS:
While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reach with hands and arms.
WORK ENVIRONMENT:
The position is performed in a traditional office or home office environment.
COMPENSATION SUMMARY
The annual base salary for this position ranges from $101,400. to $154,700. This salary range represents a general guideline as MSD considers other factors when presenting an offer of employment, such as scope and responsibilities of the position, external market factors, and the candidate's knowledge, skills, abilities, education and experience. Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary. These annual bonuses are intended to recognize individual performance and enable employees to benefit from the Companys overall success.
BENEFITS SUMMARY
At MSD, we offer a comprehensive benefits package to support our employees well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance. Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.
EEO/AA STATEMENT
MSD is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We welcome applications from all qualified candidates, making employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability status, or any other protected characteristic. For our full EEO/AA and Pay Transparency statement, please visit here.
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