Digital Marketing Manager- QSR Industry

Talent EDGE Recruiting

Union City, CA

JOB DETAILS
SKILLS
Advertising, Analysis Skills, Budgeting, Business Development, Campaigns, Community Support, Customer Acquisition, Direct Marketing, Leadership, LinkedIn, Loyalty Programs, Marketing, Marketing Communications, Marketing Strategy, Mentoring, Merchandising, Online Marketing, Performance Analysis, Presentation/Verbal Skills, Promotional Strategy, Public/Media/Press/Analyst Relations, Quality System Requirements (QSR), Retail, Return on Investment (ROI), Revenue Analysis, Social Media Marketing, Software Administration, Trade Shows
LOCATION
Union City, CA
POSTED
Today

Union City, CA | Onsite 5 Days/Week- with travel a few times a year for trade shows$150,000-$170,000 Base + 10% BonusJoin a booming, privately owned retail company in a highly visible role where you'll own digital marketing strategy, social media, customer acquisition, loyalty growth, and emerging retail media initiatives. This position offers direct exposure to leadership, strong growth potential, and the opportunity to make a measurable impact on the business.What You'll DoOwn and execute omnichannel digital marketing strategy across paid social, programmatic, retail media, and in-store digital channelsManage campaigns through Meta, LinkedIn, and programmatic platformsAnalyze performance in GA4, identify insights, and optimize campaignsDevelop content strategies and promotional roadmaps aligned with business goalsOversee in-store digital advertising, signage, and online ordering promotionsManage customer engagement, reviews, feedback, and brand sentimentPartner with operations, merchandising, business development, technology, agency, and PR partnersManage app content updates, support community giving initiatives, and contribute to brand storytellingCreate photo, video, and social content while visiting store locationsDrive growth of loyalty programs, app engagement, and subscription-based servicesPresent campaign performance, ROI analysis, and strategic recommendations to leadershipManage and mentor one direct reportOwn a marketing budget of approximately $300KWhat We're Looking For5 + years of digital marketing experience - including leadership rolesBachelor's degree in Marketing, Communications, Business, or related fieldRetail marketing experience in convenience, fuel, QSR, or other fast‑paced retail environments is REQUIREDHands‑on expertise with GA4, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertisingProven success driving customer acquisition, engagement, and revenue growthStrong analytical skills with the ability to turn data into actionComfortable balancing strategy and execution in a hands‑on environmentConfident presenter who can engage leadership teams and external audiences***********LOCAL CANDIDATES ONLY *************Please Note: This position is open to candidates who are authorized to work in the United States without the need for current or future visa sponsorship. We are not able to consider C2C arrangements or third‑party submissions.#J-18808-Ljbffr

About the Company

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Talent EDGE Recruiting