Description
. Who We Are
Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships. We provide vehicle financing, leasing, subscription, and insurance solutions to over 3 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering, philanthropy, and the empowerment of our Employee Resource Groups. Together, we strive to be the leader in financing freedom of movement.
We Take Care of Our People
Along with competitive pay, as an employee of HCA, you are eligible for:
• Medical, dental, and vision plans with no-cost and low-cost options
• Annual employer HSA contribution
• 401(k) matching and immediate vesting
• Vehicle purchase and lease discounts, plus monthly vehicle allowances by job level:
o Associate / Sr. Associate: $350
o Manager / Sr. Manager: $600
o Director: $800
o Executive Director: $900
o VP or Above: $1,000
• 100% employer-paid life and disability insurance
• No-cost health and wellbeing programs, including a gym benefit
• Six weeks of paid parental leave
• Paid Volunteer Time Off, plus a company donation to a charity of your choice
What to Expect
The Digital Marketing Manager is responsible for delivering data ‑ driven, customer ‑ centric digital marketing strategies and programs across the full customer lifecycle. This role leverages Salesforce Marketing Cloud for lifecycle activation and journey optimization with Adobe Experience Cloud for digital experience management, behavioral analytics, and experimentation to enhance the customer lifetime value, brand equity and loyalty retention. Operating within an automotive captive finance environment, this role partners closely with CRM, Digital, Analytics, IT, Compliance, and OEM stakeholders to ensure digital programs are personalized, measurable, compliant, and scalable across multiple brands and customer touchpoints.
What You Will Do
1. Lifecycle & Marketing Execution
• Lead execution of lifecycle marketing programs using Salesforce Marketing Cloud.
• Deliver desired outcomes for each customer lifecycle stage including acquisition, retention, renewal, and cross ‑ sell.
• Ensure marketing campaigns align with OEM brand standards, dealer marketing models, and compliance requirements.
• Support integrated, omni-channel marketing strategies through digital channels to build brand awareness, dealer engagement, and customer loyalty.
2. Journey Orchestration & Personalization
• Coordinate cross ‑ channel journeys by aligning Salesforce Marketing Cloud communications with Adobe ‑ powered digital experiences.
• Develop personalization strategies using behavioral insights from Adobe Analytics and targeting capabilities across platforms.
• Collaborate with analytics and UX teams to improve journey relevance, cadence, and customer experience consistency.
3. Analytics, Audience Strategy & Optimization
• Partner with analytics teams to assess customer behavior, journey performance, creative effectiveness, and funnel performance.
• Collaborate with customer experience and data stakeholders to define, activate, and refine customer audiences.
• Ensure consistent audience definitions, measurement frameworks, and data alignment across Salesforce Marketing Cloud, Adobe platforms, and enterprise data sources.
• Support experimentation and optimization initiatives, including A/B testing across customer communications and digital experiences.
4. Creative Collaboration & Asset Enablement
• Partner closely with Creative, Brand, and External Agency teams using Adobe Creative Cloud tools (e.g., Photoshop, Illustrator, InDesign, XD/Figma workflows) to support efficient creative development.
• Ensure creative assets are designed for performance, personalization, and reuse across Salesforce Marketing Cloud and Adobe ‑