Digital Marketing ManagerFull-Time | Reports to President | Phoenix, AZ (Hybrid/Remote Eligible)Role OverviewFT (Fasturtle) is a 25-year-old full-service digital marketing agency headquartered in Phoenix, AZ. We deliver real leads and measurable growth for SMBs in home services, contractors, HVAC, landscaping, garage/closet design, and medical verticals.The Digital Marketing Manager is a player‑coach who leads from the middle of the operation. You are not executing campaigns — you are ensuring the people who execute them have clear direction, the right tools, and no excuse for underperformance. You own the standard. You own Go High Level. You own the team's use of AI. And when the CEO needs a read on what's working across SEO, Google Ads, and Meta, you're the one delivering it with clarity and confidence.This role reports directly to the President and works in close coordination with the SEO Specialist, Paid Media Manager, Account Managers, Web Designer, and Project Manager.Role at a GlanceTitle: Digital Marketing ManagerReports To: PresidentDirect Coordination: SEO Specialist, Paid Media Manager, Account Managers, Web Designer, Project ManagerEmployment Type: Full-TimeLocation: Phoenix, AZ (Hybrid / Remote Eligible)Compensation: Competitive — Based on ExperienceStart Date: ASAPCore ResponsibilitiesSEO Direction & Oversight:Review active SEO campaigns across client accounts on a structured weekly cadenceProvide the SEO Specialist with clear, prioritized direction — what to fix, what to test, what to escalatHold the team accountable to deadlines, deliverable quality, and campaign benchmarksInterpret performance data (rankings, organic traffic, conversions) and translate it into strategy adjustmentsStay current on Google algorithm updates, AI Overviews, and GEO/AEO developments — flag implications to the team before they become problemsServe as the escalation point when SEO issues require strategic or client‑level decisionsPaid Advertising Direction & Oversight:Conduct regular performance reviews of Google Ads and Meta campaigns across client accountsDeliver specific, actionable feedback to the Paid Media Manager — not general observations, but clear instructionsHold campaigns to FTC benchmarks: 10% Google Ads conversion rate vs. the 3.75% national averageIdentify budget inefficiencies, audience gaps, and copy weaknesses before the client doesSynthesize paid performance data into concise summaries for CEO‑level reportingEscalate strategic decisions — budget shifts, account restructures, platform changes — to the CEO with a recommendation, not just a problemGo High Level (GHL) — Platform Ownership:Administer FT's GHL environment: pipelines, automations, workflows, sub‑accounts, and integrationsBuild, maintain, and optimize lead capture funnels, follow‑up sequences, and CRM structures for client and internal useTrain team members on GHL capabilities and document all active workflows and SOPsProactively identify automation opportunities that reduce manual work for the teamTroubleshoot platform issues quickly and implement updates before they disrupt operationsThis is a non‑negotiable ownership area — GHL must always be running, documented, and improvingEmail Marketing Management:Manage the creation and delivery of monthly client newsletters and promotional email campaignsWrite or direct email copy in FT's voice: direct, results‑focused, no fluffOwn list segmentation, scheduling, and send execution within GHLTrack and report on open rates, CTR, and conversions; make data‑driven adjustments each cycleMaintain email deliverability, list health, and domain reputation proactivelyAI Tools & Claude — Efficiency Leadership:Serve as the team's primary resource for Claude (Anthropic) and AI workflow integrationBuild and maintain a shared prompt library and AI workflow templates the full team can useIdentify where AI can eliminate repetitive work in reporting, content, research, QA, and client communicationsEvaluate new AI tools; bring recommendations to the CEO with a clear time‑savings or quality rationaleDrive adoption across the team — this is not just about your own efficiencyReporting & Visibility:Maintain a consistent reporting cadence that gives the leadership visibility across SEO, paid, email, and GHL operationsSurface issues, performance outliers, and team blockers proactively — before they become client problemsBring the President decisions, not just data: “here's what's happening, here's what I recommend”Document and maintain SOPs for all key workflows to protect consistency as the team scalesRequired Qualifications4+ years of digital marketing experience, agency environment strongly preferredExpert‑level Go High Level (GHL) operator — automations, funnels, pipelines, CRM, sub‑accounts. Non‑negotiable.Proven track record of managing or directing SEO and paid media (Google Ads + Meta) — you understand the levers and can coach others on themExperience managing or leading a small team or function — you know how to give direction, not just receive itDemonstrated experience with email marketing: strategy, copy direction, segmentation, and performance reportingActive, proficient user of Claude or comparable AI tools — you use AI to work faster and smarter, not as a noveltyStrong communicator — written and verbal. You can brief a specialist, summarize performance for a President, and write copy that doesn't need a rewrite.Self‑directed and outcome‑oriented — you own your area without waiting to be managedPreferred QualificationsGHL certification or documented advanced platform trainingHands‑on experience running Google Ads and/or Meta campaigns (not just reviewing them)Familiarity with GA4, Google Search Console, and Meta Ads ManagerExperience in home services, HVAC, contractors, landscaping, garage/closet, or medical verticalsFamiliarity with CallRail or similar call tracking platformsExposure to Apollo.io, Smartlead, or other outbound/prospecting toolsMicrosoft 365 proficiency (Outlook, Teams, SharePoint)What Success Looks LikeHave complete command of FT's GHL environment with all workflows documented and gaps identifiedEstablished a weekly review cadence with the SEO Specialist and Paid Media Manager — clear direction, clear accountabilityDelivered at least two email campaigns from brief to send with performance reported back to the PresidentIntroduced at least one Claude‑powered team workflow that measurably saves timeBuilt a reporting structure so the President always knows where things stand without askingEarned the trust of the delivery team as a resource who makes their work clearer, not harderValues Fit — BE G.I.A.N.T.FT operates by the G.I.A.N.T. values framework. Every team member is expected to embody:Growth: You stay ahead of the platforms so the team doesn't fall behind. GHL updates, algorithm shifts, new AI capabilities — you see them coming.Integrity: You tell the President and the team the truth, especially when the data is uncomfortable. No spin.Accountability: You own your area. If SEO is drifting, paid is underperforming, or GHL is broken, you're already working on it.Next Level: Good enough isn't the standard. You push the team and the work to be better every cycle.Teamwork: You make the specialists around you more effective. Your job is to multiply their output, not compete with it.CompensationCompetitive salary and bonus structure.Benefits(All benefits and accruals are not effective until successful completion of 60‑day probationary period with the exception of Healthcare items, which will become effective within 60 days):80+ hours of paid time off accrued annually during initial year (+ eligibility to earn additional PTO through various organizational contests & awards).Group health insuranceDental and Vision insuranceAnnual Paid Holiday Break (12/25 – 1/2) in addition to PTO (Following successful probationary period).#J-18808-Ljbffr