Digital Marketing Manager Location: Fayetteville, AR
Role Overview
The Digital Marketing Manager executes and optimizes key demand channels, serving as the bridge between hands-on campaign execution and strategic demand leadership. This role owns performance optimization within assigned channels and drives pipeline outcomes.
Key Responsibilities
Own execution and optimization of assigned demand channels (email, webinars, website conversion, digital campaigns)
Analyze channel performance and implement testing and optimization plans
Partner with Sales and Marketing to improve lead quality and conversion rates
Support campaign planning and execution for integrated demand initiatives
Maintain accurate data, reporting, and performance insights for assigned programs
Required Qualifications
Bachelors degree in Marketing, Business, or a related field 36 years of experience in B2B demand generation, digital marketing, or growth roles
Proven ability to optimize campaigns and improve conversion metrics
Proficiency with marketing automation and CRM tools (HubSpot required)
Strong analytical skills and comfort working with performance data
Excellent collaboration and communication skills Experience using AI tools in the workplace to improve content quality, streamline workflows, and optimize execution efficiency across marketing operations and communications
Preferred Qualifications
Experience with webinars, events, and multi-channel campaigns
Familiarity with lead scoring, attribution models, or funnel reporting
Experience working in longer or more complex sales cycles
Core Competencies
Channel ownership and optimization
Data-driven execution
Campaign analysis and testing
Cross-functional collaboration
Continuous improvement mindset
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Phigenics LLC is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, creed, color, religion, alien status, age, or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state, or local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.