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Digital Marketing Manager (Content & Social – Restaurant Brands)

Dick's Wings & Grill

St Augustine, FL

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JOB DETAILS
SKILLS
Adobe Creative Suite, Advertising, Artificial Intelligence (AI), Brand Management, Brand Marketing (Branding), Caption Writing, Communication Skills, Content Development, Content Management, Content Management Systems (CMS), Copy Writing, Email Marketing, Facebook, Food and Beverage Industry, Graphic Design, Health Insurance, Hospitality and Tourism, Marketing, Multiplatform/Cross-Platform, Online Advertising, Online Marketing, Performance Analysis, Performance Metrics, Photography, Restaurant, Schedule Development, Social Media, Social Media Marketing, Training/Teaching, Video Editing, Website Management
LOCATION
St Augustine, FL
POSTED
30+ days ago
Benefits:
  • Competitive salary
  • Employee discounts
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development

Location: Jacksonville, FL Orlando, FL Markets
Job Type: Full-Time
Industry: Restaurants / Hospitality / Food & Beverage


This Is Not a Desk-Only Marketing Job


We’re hiring a hands-on Digital Marketing Manager to create content, manage social media, and drive engagement across multiple restaurant brands. This role is ideal for a mid-level marketer who enjoys being in restaurants, capturing real moments, creating scroll-stopping content, and using AI tools to work smarter.


If you love food, social media, photography, and seeing your work drive real guest traffic — keep reading.


What You’ll Do


Content Creation & Creative Execution


  • Create and execute digital content for multiple restaurant brands

  • Capture on-site food, beverage, and lifestyle photography

  • Produce short-form video, graphics, and promotional assets

  • Edit and optimize photos and videos for social media, websites, and digital ads

  • Maintain consistent brand voice and visual identity across all platforms

Social Media Management


  • Manage daily social media activity (Instagram, Facebook, TikTok, etc.)

  • Build and maintain content calendars for promotions, LTOs, and events

  • Monitor comments, messages, and reviews to support guest engagement

  • Track performance metrics and adjust content strategies accordingly

AI & Digital Tools


  • Use AI-powered tools to assist with content ideation, caption writing, scheduling, and optimization

  • Test creative variations and improve workflow efficiency using modern marketing tools

  • Stay current on digital marketing and AI trends relevant to restaurants

Brand & Marketing Support


  • Collaborate with operations and marketing teams on promotions and menu launches

  • Ensure alignment between digital, in-store, and local marketing efforts

  • Assist with email marketing, website updates, and basic digital advertising as needed

  • Design in-store menus and promotional materials

What We’re Looking For


Required Qualifications


  • 3–5 years of experience in digital marketing, social media, or content creation

  • Hands-on photography experience, especially food or lifestyle photography

  • Strong skills in graphic design and/or video editing (Canva, Adobe Creative Suite, CapCut, etc.)

  • Experience managing multiple brands, locations, or accounts

  • Strong copywriting and communication skills

  • Familiarity with social media analytics and performance tracking

Preferred Qualifications


  • Restaurant, food, or hospitality industry experience

  • Working knowledge of AI tools for content creation and marketing workflows

  • Experience with email marketing platforms and website CMS tools

Why You’ll Love This Role


  • Work across multiple restaurant brands and concepts

  • High level of creative ownership and visibility

  • Opportunity to grow within a multi-brand restaurant group

  • Flexible work environment with a mix of on-site and remote work

  • Competitive salary based on experience


Flexible work from home options available.

About the Company

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Dick's Wings & Grill