Job SummaryAs a Digital Marketing Manager you will be responsible for creating all company assets, creating a calendar aligning with events and marketing goals. The ideal candidate will have a deep understanding of digital marketing strategies and an ability to leverage data-driven insights to elevate the online presence of our brands. This position requires creativity, leadership, and a passion for the restaurant industry. You will be responsible for executing digital marketing campaigns, driving online engagement, and optimizing digital marketing to maximize customer acquisition and retention. The Digital Marketing Manager will be responsible for managing all customer interactions and reviews on social media and other third-party platforms. The successful candidate is a highly motivated self-starter who is organized, tech savvy and skilled in graphic design. This role will report directly to Operations and work closely with various members of the management team across all locations.This is an exempt role with hours scheduled Monday through Friday, 9:00am – 5:00pm in office and additional hours as required. This is not a remote position.Duties and ResponsibilitiesWork with events team to develop aesthetic activationsResearch audience preferences and discover current trendsDesign posts to sustain readers' curiosity and create buzz around new productsStay up-to-date with changes in all social platforms ensuring maximum effectivenessFacilitate online conversations with customers and respond to queriesReport on online reviews and feedback from customers and fansSuggest new ways to attract prospective customers, like promotions and competitionsDevelop an influencer program and strategy to cross promote our brandWork collaboratively with operations, brand, events, management departments to achieve coherent and comprehensive brand messaging and customer engagementPrepare and present reports on the results of social media campaigns and strategies to company leadershipPhotographyOther duties as assignedWebsite & Social Media ManagementWrite all copy for customer facing platformsSEOUpdating WordpressWorks closely with the Content Creator to maintain a social media calendarOversee social media accounts' layoutCome up with creative contentOther duties as assignedAsset Design & DevelopmentDesign all assets including flyers, menus, email campaigns, etc.Assist in merchandise and packing duties as assignedAlign with brand team to aide in digital apparel design for new merchandise offeringsCurate creative PR packages for activationsCreate engaging text, image and video assetsOther duties as assignedRequired Skills and AbilitiesGraphic Design ExperienceExpertise in multiple social media platformsAbility to create fun and engaging copyAbility to produce assets in a timely mannerAbility to deliver creative content (text, image and video)Familiarity with online marketing strategies and marketing channelsAbility to grasp future trends in digital technologies and act proactivelyMultitasking and analytical skillsExperience using KlaviyoIn-depth knowledge of SEO, keyword research and Google AnalyticsExperience in Food PhotographyKnowledge in iPhone Photo and Video toolsBS degree in Marketing, new media or relevant fieldRequired Leadership Skills and ValuesActive Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.Decision Making and Problem Solving: Able to identify and analyze program and system problems while offering alternative solutions. Responds well to feedback and takes appropriate actions.Professionalism: Displays enthusiasm, dedication, and interest regarding position responsibilities and duties. Expresses willingness to undertake projects, supports organizational goals and endeavors, and demonstrates flexibility in response to changing circumstances. Maintains professionalism in all aspects of job duties.Time Management and Initiative: Works with minimal supervision and effectively completes tasks when direction is given.Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.Oral Expression: The ability to communicate information and ideas in speaking so others will understand.Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.Attention to detail: A strong sense of attention to detail; proactively advising on mistakes before they are posted/displayed publiclyRequired Years of Experience2+ yearsPhysical Demands & Work EnvironmentSome positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection.Non-Physical DemandsFrequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.Schedule40 hour week requiredDay Shift/Night Shift – flexible weekly scheduleMonday to Friday, weekend availabilityIn‑office or on‑premise work settingCompensation: $65,000-75,000Department: MarketingReports to: OperationsFLSA Code: ExemptLocation: ChicagoHappy Camper is an equal opportunity employer. We value diversity in gender, race, ethnicity, sexual orientation, gender identity, disability, religion, age, veteran status, life experiences and ideas. We are committed to providing equal employment opportunities and strive to provide an inclusive culture that embraces diversity.Must be eligible to legally work in the United States.#J-18808-Ljbffr