Digital Marketing ManagerOn-site (with some flexibility) Full-TimeA2Z The Agency - Appleton, WI$60,000–$75,000 (based on experience and qualifications)ABOUT THE ROLEA2Z The Agency is looking for a hands‑on Digital Marketing Manager who knows how to build smart campaign strategies, work in the data, and turn insights into meaningful results for clients.This role is for a digital marketer who is ready for more ownership, more client exposure, and more room to shape how campaigns are planned, launched, optimized, and reported. You'll work across a diverse mix of local, regional, and national clients, bringing variety to the work and real impact to the results.The right person understands how digital campaigns perform, who to target, how to reach them, and how to adjust when results can be stronger. You should be comfortable overseeing campaigns from strategy through execution, including implementation, monitoring, optimization, reporting, and client communication.A2Z uses digital advertising platforms with advanced audience targeting capabilities, including geography, behavior, audience intent, and cross‑channel engagement. Experience with these types of tools is a plus. More importantly, you should understand how to build a smart campaign, monitor performance, and make clear recommendations that improve results.You'll have autonomy to own campaign performance while being supported by the VP & Creative Director, creative team, project management support, and a collaborative internal team. As the team grows, you'll also help guide a Marketing Coordinator who will support reporting, QA, coordination, and organic social and content execution.We care about thoughtful strategy, clean execution, and work that clients can trust.If you like asking “How can this perform better?” and then making the changes to get it there, you'll fit right in.WHAT YOU'LL DODevelop & Guide Campaign StrategiesDevelop digital marketing and campaign strategies based on client goals, target audiences, budgets, and performance opportunitiesRecommend channel mix, targeting approaches, messaging considerations, and campaign structureTranslate strategy into clear execution plans that can be launched, tracked, optimized, and reported onOversee Digital Campaign Execution & PerformanceOversee campaign setup, launch, monitoring, optimization, and reportingBuild and refine target audiences using available client, behavioral, geographic, retargeting, and lookalike audience dataEnsure campaigns are built accurately across targeting, budgets, pacing, tracking, creative inputs, conversions, and reportingWork with digital advertising platforms that may include search, social, display, video, location‑based, and cross‑channel targeting toolsMonitor performance and recommend adjustments to improve reach, relevance, efficiency, results, and ROIAnalyze Results & Communicate InsightsReview campaign data to understand what is working, what is not, and whyTranslate performance data into clear, practical recommendations for clients and internal teamsPresent updates, share insights, and recommend next steps based on performanceHelp clients understand how campaign decisions connect to their goals and outcomesSupport Integrated Client WorkServe as a key contact for clients on campaign execution, performance, and ongoing marketing initiativesHelp ensure paid media, PR, content, and broader marketing efforts are aligned and moving forwardCollaborate with the creative team, project management support, and internal leadership to keep campaigns connected and consistentHelp Grow the FunctionHelp refine workflows, reporting, QA, and campaign processes as A2Z's digital work growsAs the team grows, help guide and mentor a Marketing Coordinator while reviewing work for accuracy, quality, and alignment with client goalsBring forward ideas and opportunities to strengthen campaign performance and client successWhat We're Looking ForExperience3–5 years of experience overseeing digital marketing or digital advertising campaigns, or equivalent hands‑on experienceExperience developing campaign strategies based on client goals, audiences, budgets, and performance dataExperience implementing, monitoring, optimizing, and reporting on digital campaignsExperience across multiple clients, brands, industries, or business goals preferredAgency experience is a strong plusExperience presenting campaign performance, insights, and recommendations to clientsExperience with advanced targeting, location‑based advertising, programmatic, display, video, search, paid social, or similar digital campaign environments is a plusExperience mentoring or guiding junior team members is a plusSkillsStrong understanding of digital campaign strategy, setup, optimization, and reportingAbility to identify target audiences and recommend how to reach them effectivelyExperience analyzing campaign data and turning insights into actionUnderstanding of campaign pacing, budget allocation, creative testing, targeting adjustments, and performance optimizationFamiliarity with digital advertising channels such as search, social, display, video, or location‑based advertisingExperience with Google Analytics, campaign tracking, UTMs, and reporting toolsAbility to explain performance clearly and recommend practical next stepsExperience with project management tools such as Basecamp, Asana, or similar platforms is a plusWhat Makes You a FitYou are strategy‑minded, execution‑capable, and performance‑drivenYou enjoy both planning campaigns and staying close enough to the work to improve themYou are curious about audiences, messaging, platforms, and what makes people take actionYou understand how to make campaigns perform and how to adjust when they are notYou are comfortable managing multiple client accounts and timelines at onceYou communicate clearly and confidently with both internal teams and clientsYou are proactive, solutions‑focused, and comfortable bringing forward recommendationsYou take ownership and follow through without needing constant directionYou enjoy working in a small, growing agency where your ideas, initiative, and expertise can make a real differenceWhy A2Z The AgencyReal impact: Directly influence campaign performance and client successStrategic ownership: Shape campaign strategies and see them through execution, optimization, and reportingRoom to build: Help strengthen the systems, reporting, and campaign processes that support A2Z's growing digital workAutonomy with support: Own your work while collaborating with leadership, the creative team, project management support, and the broader internal teamVariety: Work across industries, clients, goals, and campaign typesClient connection: Play an active role in guiding ongoing client marketing effortsGrowth opportunity: Help build A2Z's digital marketing capabilities as the agency growsTeam culture: Join a collaborative, creative, and fast‑paced team that cares about doing strong work for clientsBenefits: Competitive pay, PTO, holidays, health/dental/vision, Simple IRA with match, and flexibilityDetailsFull‑time (40 hours/week)Appleton, WI, on‑site with some flexibilityMonday–Friday, 8:00 AM – 5:00 PM (flexible lunch)Reports to Vice President & Creative DirectorTo ApplySubmit your resume and, if available, examples of campaigns, reporting, strategy recommendations, or performance results you've helped shape. We're most interested in how you think, how you approach performance, and how you communicate results.About A2Z The AgencyA2Z The Agency is a full‑service marketing agency with more than 19 years of experience helping brands grow through strategy, branding, digital, design, social media, and public relations.Job TypeFull‑timePay$60,000.00 - $75,000.00 per yearBenefitsDental insuranceFlexible scheduleHealth insuranceLife insurancePaid time offRetirement planVision insuranceWork LocationIn person#J-18808-Ljbffr