Title Digital Marketing ManagerLocation Alameda, CADuration 6 Month Assignment100% onsiteResponsibilities Contribute to the development and execution of digital marketing strategies across corporate and divisional platforms.Support the implementation of cross-division and cross-site marketing features and user experiences.Identify opportunities to enhance digital innovation and leverage existing capabilities across teams.Execute digital strategies for corporate marketing digital assets, including websites and online tools.Monitor consumer behavior and analyze digital performance data to generate actionable insights.Support SEO initiatives to improve search visibility and optimize the value of Abbott's online portfolio.Track and report on website, campaign, and channel performance using established metrics and tools.Conduct competitive and marketplace analysis to inform digital strategy and optimization efforts.Execute short- and long-term digital marketing plans and tactical programs.Support the implementation of multi-channel campaigns, ensuring consistency across digital touchpoints.Assist in managing website content updates, enhancements, and optimization initiatives.Provide recommendations for improving content and functionality based on user needs and data insights.Partner with internal teams, divisions, and external agencies to execute digital initiatives.Provide guidance on digital marketing best practices, tools, and processes when needed.Support cross-functional efforts related to customer lifecycle management and engagement strategies.Collaborate with teams to enable alignment across divisional digital marketing efforts.Support adherence to enterprise digital marketing policies, standards, and processes.Ensure digital activities align with corporate brand guidelines and requirements.Assist in maintaining consistency across digital touchpoints and customer experiences.Participate in training and knowledge-sharing initiatives related to digital marketing.Stay informed on emerging digital technologies, trends, and best practices.Identify opportunities to improve digital performance and recommend enhancements.Contribute ideas to evolve digital capabilities and improve user experience across platforms.Strong understanding of digital marketing channels and toolsWorking knowledge of SEO, analytics, and website optimizationAbility to translate insights into actionable recommendationsEffective collaboration and stakeholder communication skillsAwareness of industry trends, competitive dynamics, and digital innovationYears Experience 8+ years with a minimum of 6+ years in a technology role.Skills Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs.Education Bachelor's Degree: Bachelor's degree in Marketing, Business, or ITMaster's Degree: MBA preferredConsultants Eligible Benefits Upon Waiting Period Medical and Prescription Drug PlansDental PlanVision PlanHealth Savings Account (for High-Deductible Health Plans)Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)Supplemental Life InsuranceShort Term Disability (coverage varies by state)Long Term DisabilityCritical Illness, Hospital coverage, Accident InsuranceMetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance401(k)#J-18808-Ljbffr
At Abbott, we are enthusiastic, energetic and committed to doing great work every day. Our employees are passionate about helping to translate science into lasting contributions to health care and the health of people worldwide. At the heart of our organization is our "Promise for Life"—a statement that embodies our company's commitment to employees, shareholders, local communities and the people who depend on our company and products to live healthier lives.
Vital to our promise is the speed in which we act, respond and deliver. As Abbott employees, we are ready to meet change and challenges head-on. As a result, we are a company that adapts quickly, and through our passion for innovation we are able to continually create a pipeline of products that help improve the length and quality of life around the world.
We are proud of our rich, more than 120-year history. We continue to be driven to advance leading-edge science and technologies, support diversity, focus on exceptional performance and earn the trust of those we serve.