Job Posting Title: Digital Marketing CoordinatorHiring Department: Department of Computer SciencePosition Open To: All ApplicantsWeekly Scheduled Hours: 40FLSA Status: ExemptEarliest Start Date: ImmediatelyPosition Duration: Expected to ContinueLocation: UT MAIN CAMPUSGeneral NotesThis position will support the university's Department of Computer Science (UTCS), which boasts a top ten ranking from US News and more than 6,500 students across all programs. This places UT among the most significant intellectual hubs for computer science research and education anywhere in the world. UTCS has a close relationship with Austin's thriving tech culture and works at the forefront of fields such as artificial intelligence, robotics, quantum computing, and cybersecurity.Position SummaryThe Digital Marketing Coordinator will support enrollment growth and digital engagement for Computer and Data Science Online (CDSO), a portfolio of three online master's programs in computer science, data science, and artificial intelligence, and a graduate certificate program in artificial intelligence. The Digital Marketing Specialist will develop, execute, assess and optimize high-impact content and search strategies across web, social, email and emerging discovery platforms to help CDSO achieve its enrollment goals.This is a versatile role combining cross-channel content creation with hands‑on SEO and generative engine optimization (GEO), translating content strategy into actionable execution. The position is responsible for writing and optimizing website content, improving search visibility, and monitoring performance across traditional search engines and AI-driven platforms. It is also responsible for content creation, assessment and optimization across email and social media channels. The role works closely with the Digital Marketing & Automation Manager and external partners to ensure data-informed, conversion-focused marketing efforts. The role may also include hiring and management of student workers for execution of social strategy.ResponsibilitiesSEO & GEO Content DevelopmentWrite and optimize website content aligned with SEO strategy and enrollment goalsTranslate external agency audits and content strategies into publishable contentIdentify target keywords, topics, and prompts to improve visibility in both search engines and AI-driven platforms (e.g., LLMs)Ensure content aligns with user intent across different stages of the enrollment funnelSearch Optimization & Technical ExecutionImplement on‑page SEO best practices (metadata, headers, internal linking, content structure)Conduct regular content audits and identify optimization opportunitiesManage and monitor Google Search Console and related toolsCollaborate with web developers to implement technical improvementsPerformance Tracking & ReportingBuild and maintain dashboards (e.g., Looker Studio) to track SEO and GEO performanceMonitor key metrics including rankings, traffic, engagement, and conversion impactAnalyze performance relative to competitors and identify opportunities for improvementTranslate data into actionable recommendations for content and strategy adjustmentsContent Creation for Email and Social MediaTranslate high-level marketing strategy into actionable content plansWrite and develop multi-stage email drip campaigns across the student lifecycle (inquiry through application, enrollment and persistence)Collaborate on email segmentation and audience targeting within Marketing CloudOptimize subject lines, messaging, and calls to action based on performance metricsLaunch and manage CDSO social media channelsDevelop social media content aligned with recruitment goalsCreate basic multimedia assets (short‑form videos, graphics, captions)Hire and manage student worker for social media executionAnalyze content performance across channels, communicate performance to team and program leadership, and adjust strategy accordinglyMaintain Marketing and Communications Standards and Best PracticesDevelop deep understanding of target audiencesEnsure clarity, consistency, and conversion-focused messaging across email, web, and socialPartner with CDSO program leadership to ensure accuracy and alignmentMaintain brand consistency with UT standardsCollaborate with external agencies as neededRequired QualificationsBachelor's degree in communications, marketing, business, or a related field.Minimum of three years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.Hands‑on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).Proven ability to plan, execute, and measure paid digital advertising campaigns.Strong data analysis and reporting skills.Knowledge of SEO and web analytics.Relevant education and experience may be substituted as appropriate.Preferred QualificationsMore than five years of experience in digital marketing.Experience in enrollment marketing, higher education, or student recruitment.Experience implementing and managing a new MAP within a complex organization.Familiarity with state/university technology compliance (TX‑RAMP, FERPA).Demonstrated success in improving marketing funnel performance and ROI.Salary Range$70,000+ (depending on education and experience)Working ConditionsStandard office environment.Repetitive use of a keyboard at a workstation.Occasional evening or weekend work may be required.Equal Opportunity EmployerThe University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.#J-18808-Ljbffr