Digital Marketing Consultant
Job Summary
The Manager, Digital Marketing is responsible for developing and executing strategic digital marketing campaigns for artists, brands, or entertainment projects. This role drives audience engagement, growth, and digital consumption through data-informed strategies across multiple channels.
The position manages campaign execution across social media, digital advertising, web platforms, and CRM systems, while collaborating with cross-functional teams and external partners. The Manager also supports planning, reporting, and creative delivery to ensure effective and measurable marketing outcomes.
Key Responsibilities
Develop and execute comprehensive digital marketing plans for content releases, campaigns, and promotional initiatives
Manage end-to-end campaign execution across social media, digital advertising, websites, and CRM channels
Drive audience growth and engagement across platforms such as Instagram, Facebook, TikTok, YouTube, X, Pinterest, and Snapchat
Plan, manage, and optimize paid digital advertising campaigns across platforms including Meta, Google Ads, TikTok Ads, and other digital networks
Analyze campaign performance and provide insights and recommendations to improve engagement, reach, and conversions
Collaborate with internal stakeholders and external partners to align marketing strategies and campaign goals
Build and maintain relationships with artists, talent representatives, influencers, and digital partners
Develop and implement content strategies to support brand storytelling and audience connection
Manage and update websites and digital properties to ensure current, relevant, and engaging content
Support CRM initiatives, including email marketing campaigns, to grow and engage audiences
Develop strategies for video distribution and optimization across long-form and short-form platforms
Coordinate promotional efforts with streaming platforms to increase visibility, followers, and consumption
Contribute to creative ideation and development of integrated marketing campaigns
Participate in team meetings, planning sessions, and cross-functional collaboration
Perform additional duties as assigned
Required Skills & Competencies
Strong understanding of digital marketing strategies, tools, and trends
Knowledge of social media platforms, streaming services, and digital content ecosystems
Ability to manage multiple projects simultaneously in a fast-paced environment
Strong analytical and problem-solving skills with attention to detail
Excellent communication and collaboration skills
Ability to work effectively both independently and within a team
Proficiency in Microsoft Office (Word, Excel, Outlook)
Preferred Skills
Experience with digital analytics and advertising tools (e.g., Google Analytics, Google Ads)
Familiarity with Adobe Creative Suite (e.g., Photoshop)
Basic knowledge of HTML and CSS
Experience with CRM and email marketing platforms
Education & Experience
23 years of experience in digital marketing, social media marketing, or a related field
Experience in music, entertainment, or media industries preferred
Bachelors degree in Marketing, Business, Communications, or a related field preferred
Additional Information
Experience working with talent, creators, or brand representatives is a plus
Strong interest in digital media, music, and emerging technologies is beneficial