Digital Marketing & Communications Specialist

# Position Summary

The Digital Marketing & Communications Specialist leads the creation, management, and execution of Tougaloo Colleges digital presence. This role drives brand visibility, audience engagement, and strategic communications across web, social media, email, and multimedia platforms. The ideal candidate is a creative, technically skilled storyteller who thrives in a fast-paced, collaborative environment and produces high-quality, brand-aligned content.

## Duties

### Digital Content & Storytelling

• Create and publish engaging content across web, social media, email, and multimedia platforms
• Draft institutional communications (press releases, web copy, campaigns, speeches, etc.)
• Design digital assets (graphics, presentations, newsletters, infographics)
• Produce multimedia content (photography, video, reels) to enhance engagement

### Website & Digital Management

• Maintain and update website content, ensuring accuracy, accessibility, and brand consistency
• Apply basic HTML/CSS and manage CMS platforms (e.g., Drupal)
• Implement SEO strategies and analyze performance using tools like Google Analytics

### Social Media & Email Marketing

• Manage institutional social media channels and audience engagement
• Develop and execute email campaigns (e.g., Constant Contact/Mailchimp)
• Track analytics and provide insights to improve performance

### Strategic Communications & Advancement Support

• Execute multi-channel campaigns supporting enrollment, fundraising, and institutional goals
• Develop donor and alumni communications (annual reports, campaigns, events)
• Collaborate across departments to identify and amplify institutional stories
• Support communications for major events (Commencement, Founders Week, etc.)

### Editorial & Media Support

• Maintain editorial calendar and media contact lists
• Support press relations and media inquiries
• Ensure all content meets AP style, brand standards, and quality expectations

## Required Knowledge, Skills and Abilities

### Education & Experience

• Bachelors degree in Communications, Marketing, Digital Media, or related field
• Minimum 3 years of experience in digital communications or content creation

### Technical Skills

• CMS experience (Drupal preferred), basic HTML/CSS
• Social media and email marketing platforms
• Canva and/or Adobe Creative Suite
• Google Analytics and SEO knowledge
• Microsoft Office & Google Workspace

### Preferred Skills

• Photography/videography and video editing
• Podcasting or short-form video content creation
• Digital signage or emerging media tools

### Professional Competencies

• Strong writing, editing, and visual design skills
• Ability to manage multiple projects and meet deadlines
• Creative, strategic thinker with strong storytelling ability
• Collaborative, self-directed, and detail-oriented
• Commitment to the mission and legacy of Tougaloo College

## Additional Information

• Some travel, evening, and weekend work required
• Duties may evolve based on institutional needs

## Job Details

• Date of Position Opening: 2026-03-27
• Application Deadline: Until position filled
• Salary: Commensurate with experience

## How to Apply

Job Listing: Job Posting- Digital Marketing & Communications Specialist.pdf

Email Application: Send Application/Resume/Cover Letter to: tougaloocareers@tougaloo.edu

Online Application: In order to apply for a position, click the Employment Application link and complete the form.

Physical Address: Tougaloo College Attention: Director of Human Resources 500 West County Line Road Tougaloo, MS 39174

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TOUGALOO COLLEGE IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, AGE, NATIONAL ORIGIN, SEXUAL ORIENTATION, DISABILITY, CITIZENSHIP, VETERAN STATUS, GENETIC INFORMATION, GENDER IDENTITY; OR ANY OTHER LEGALLY PROTECTED STATUS. THE COLLEGE PROHIBITS SEXUAL HARASSMENT, INCLUDING SEXUAL VIOLENCE.