Adobe Creative Suite, Advertising, Affiliate Marketing, Analysis Skills, Best Practices, Brand Marketing (Branding), Brand Strategy, Campaigns, Communication Skills, Content Development, Content Management, Continuous Improvement, Digital Media, Email Marketing, Expense Management, Fundraising, Fundraising Campaign, Genetics, Google Analytics, Google Search Engine, Graphics, Marketing Communications, Military, Multiplatform/Cross-Platform, Online Advertising, Online Marketing, Photography, Presentation/Verbal Skills, Reporting Dashboards, Reporting Skills, Return on Investment (ROI), Search Engine Optimization (SEO), Social Media, Trend Analysis, Usability Engineering, Web Analytics, Web Programming, Website Management, Website Traffic Growth, Wordpress, Writing Skills
Digital Marketing & Communications Lead
Tampa, FL
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Posted 1 day ago
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Job Description
Description
Position Summary
The Digital Marketing & Communications Lead develops, manages, and analyzes AMIkids'' digital presence to strengthen brand awareness, increase engagement, and drive growth across multiple platforms. Focuses on social media strategy and content creation, website management, digital fundraising campaigns, and online advertising.
Essential Job Duties
- Collaborate with the Sr. Director of Marketing & Communications to design and implement digital strategies that support brand awareness, audience growth, and engagement,
- Develop, write, edit, and manage compelling content and graphics for AMIkids'' social media channels, ensuring consistent presence and alignment with organizational goals,
- Monitor and analyze social media and website performance; prepare reports and dashboards to communicate results and make recommendations for continuous improvement,
- Manage and update AMIkids.org and affiliate Program website pages, ensuring accuracy, usability, SEO best practices, and accessibility compliance,
- Lead SEO initiatives to improve rankings, drive traffic, and increase online visibility,
- Launch and manage geotargeting campaigns, text-to-donate campaigns, and other digital fundraising initiatives,
- Manage Google Ads spend and optimize campaigns to maximize impact and ROI,
- Collaborate with internal teams to identify stories and create engaging digital content that advances the AMIkids mission,
- Manage creation of and content for GoFundMe digital fundraising website pages,
- Stay current on emerging digital trends and tools to recommend new opportunities for growth and engagement,
- May drive for work related duties,
- Assist with special projects and other duties as assigned.
Minimum Education, Training, and Experience
- Bachelor''s degree in marketing, communications, digital media, or related field preferred.
- Experience in digital marketing, communications, and/or social media management,
- Proven success in managing social media platforms, building engagement, and growing audiences,
- Experience with website management (WordPress or similar), SEO optimization, and analytics tools (Google Analytics, Search Console, etc.),
- Experience with paid digital campaigns including Google Ads and geo-targeting campaigns preferred,
- Familiarity with email marketing, fundraising platforms (Classy), and digital advertising strategies preferred,
- Proficiency in Adobe Creative Suite, Canva, or other content creation tools,
- Effective written and verbal communication skills,
- Video and photography skills preferred.
Qualifications
Education
Bachelors of General (preferred)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
AMIkids, Inc. and AMIkids' affiliated Programs (hereafter referred to AMIkids collectively) are Equal Opportunity Employer(s) and do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, sexual orientation, disability, genetic information, age, retaliation, military service, or any other status protected by law.
Federal law requires AMIkids to request certain demographic information from you for reporting purposes. This information is not used for employment decisions unless job-related and your participation in providing this information is voluntary.
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Job Summary
Company
AMIkids
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor''s Degree
Required Experience
Open
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