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Digital Marketing Campaign Manager

World Insurance Associates, LLC.

Iselin, NJ(remote)

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
Analysis Skills, Business-to-Business (B2B) Marketing, Campaigns, Channel Management, Communication Skills, Demand Generation, Editorials, Email Campaign, Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Online Marketing, Organizational Skills, Performance Analysis, Performance Management, Product/Service Launch, Project/Program Management, Quality Assurance, Team Player, Time Management, Web Programming, Writing Skills
LOCATION
Iselin, NJ
POSTED
5 days ago

About the Role

We are looking for a hands-on Digital Marketing Campaign Manager to execute digital marketing campaigns across multiple business units, audiences, and initiatives. This role partners closely with marketing leadership to turn priorities into organized, on-time campaigns across email, landing pages, nurture programs, web content, and other digital channels.
The ideal candidate is a strong doer and operator who is organized, digitally fluent, and comfortable managing multiple moving parts at once. This person will drive campaign execution by managing timelines, coordinating stakeholders, and ensuring assets are built, approved, and launched effectively.

The position will report to the Digital Marketing Director.
What You’ll Do
  • Turn campaign priorities into clear timelines, deliverables, and launch plans, while coordinating stakeholders, approvals, and dependencies to keep projects moving
  • Partner with the editorial content writer, email specialist, and internal stakeholders to ensure campaigns are built, routed, and launched accurately and on time
  • Execute digital marketing campaigns across email, landing pages, nurture programs, web content, and other digital channels
  • Build and adapt campaign assets in tools such as Canva, Stripo, and HubSpot as part of campaign execution across digital channels
  • Manage campaign setup, segmentation, QA, and deployment within marketing platforms and workflows
  • Execute testing across messaging, subject lines, calls to action, layout, audience targeting, and campaign flow, and recommend practical improvements based on performance
  • Ensure campaign execution aligns with audience needs, business goals, and brand standards
  • Identify and address process gaps or bottlenecks that could delay launches or reduce campaign effectiveness

Qualifications

  • 5+ years of experience in digital marketing, campaign management, integrated marketing, demand generation, or a related B2B marketing role
  • Experience managing multi-channel digital campaigns across email, landing pages, web, and marketing automation platforms
  • Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and moving parts at once
  • Working knowledge of marketing automation tools such as HubSpot, Marketo, Pardot, or similar platforms
  • Experience with audience segmentation, campaign testing, reporting, and performance analysis
  • Working knowledge of Canva, Stripo, or similar tools used to support digital campaign execution, with an understanding of how layout, messaging, and asset formatting affect performance across channels
  • Strong communication and collaboration skills, with the ability to work effectively across teams and stakeholders
  • Ability to work with complex or technical subject matter and translate it into structured digital campaigns
  • Analytical mindset with the ability to use data and performance insights to improve execution

What Success Looks Like

  • Campaigns are executed accurately, efficiently, and on schedule
  • Projects move forward with clear ownership, stronger coordination, and fewer delays
  • Internal stakeholders have better visibility into timelines, deliverables, and campaign progress
  • Campaign assets are built and adapted efficiently as part of the execution workflow across channels
  • Digital campaigns are easier to launch, measure, and optimize
  • More of the day-to-day campaign execution burden is removed from marketing leadership
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About the Company

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World Insurance Associates, LLC.